Innovative Events: O2’s First Ever Flash Exit

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As you guys know, here at Inspired Mag we love creativity and innovation so today we’re highlighting the first known example of a ‘flash exit’ – the reverse of a flash mob (doh!) – designed to spontaneously empty busy public spaces in seconds. Tinie Tempah, UK’s hottest music star and two-time Brit award winner teamed up with O2 to give one lucky ‘superfan’ the experience of her lifetime by performing his smallest show ever in a special one-on-one gig.

The Flash Exit

Katie Hobbs, 21 from Southampton, received the surprise of her life when the O2 Islington Academy was rapidly transformed from a packed concert venue to gig for one in the first ever ‘flash exit’. Katie was picked as the star of the show from 2,000 hopefuls who applied on Facebook to participate in what was billed as ‘a live video performance.’ What began as an intimate gig for 400 fans was transformed in a matter of seconds into the most exclusive concert the UK Artist has ever played. As Tinie delivered a number of his hits to the packed venue, 399 fans – directed by renowned documentary maker Phil Griffin – left the dancefloor, leaving Katie to enjoy a completely dedicated, one-on-one performance of Wonderman, Tinie’s latest single.

Tinie Tempah Exclusive Gig

The Full Story

Katie Hobbs said: “This has been the most amazing day of my life. Getting an exclusive gig from Tinie was simply incredible. I had absolutely no idea what was happening and before I knew it I was getting a solo performance from my favorite act. It doesn’t get any better than that!” Commenting on his most unusual gig to date, Tinie said: “I owe my success to my fans, and being able to interact with them when I play live is the greatest feeling. I’ve played all sorts of gigs in all sorts of venues but never one like this before. It’s definitely my tiniest gig ever, but it’s also one of my best.”

The Tinie tie-up was created as part of O2’s Thinking of You campaign, aimed at showing how O2 values its customers. The campaign also follows a long history of O2’s support for live music in the UK with its high profile sponsorship of The O2 and O2 Academy venues. To see Tinie’s performance and Katie’s reaction, visit


Catalin is the founder of Mostash - a social marketing boutique - and he's always happy to share his passion for graphic design & social media.