Sharing is Caring – a Smart Way to Self-promote

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Who doesn’t love a nice bunch of design freebies? We’ve noticed a trend in a lot of design companies that seems to be today’s philosophy; give away some part of your work for free and tell people around the internet to share it. Someone will like it, definitely, and maybe that leads to an interesting or big project. Now, how does this work?

As members of Freepik‘s team, it is in our nature to believe in the power of freebies! In our practice we came across this trend in self-promotion on the internet: designing and sharing free samples of your work as a way of increasing your notoriety and expanding your brand along with your business. How does it work?


You know best what your plans are: who the clients you want to attract are, or what kind of products do you want to sell. So, the promoting strategy has to also reach in that direction. The freebies you will produce and distribute will be the same type and quality as your usual work. This is how you can gain more exposure than using a regular portfolio in such a competitive field!

Brand the freebies

You can share vectors, icons, brushes, textures or editable raster images, but make sure you include your logo and your website in the preview image and maybe even a text disclaimer with the conditions of use or some information about the files or yourself (just don’t overdo it).

Distribute them!

As much as possible, we might add. Research all your possibilities from big platforms to any design blog your might think of. And since you start doing that, take the time to spy on what others distribute as promotional freebies too! It’s not like ideas have never been re-used or spied upon in the IT environment, right? If, on the other hand, you’re looking for free graphic resources, there are many known free image search engines, like freepik, which looks for royalty free images through all the internet and gives it to you in a readable way.

Where could someone start sending their freebies to get known? There are several ways, but the most obvious would be to google about sites offering freebies. A quick search gave us a few interesting results; dribbble, vecteezy and devianart are all free resources where people can upload their graphic content so others can see it. So, we explained this method and we’ve seen it work. Would you like to try it yourself?

Catalin is the founder of Mostash - a social marketing boutique - and he's always happy to share his passion for graphic design & social media.