Downsides of Twitter’s Newly Designed Home

Categories Twitter, Web Design

On March 31st Twitter unveiled a newly designed homepage yet again. No one seems to have a problem with the new design except for me.

Here are the downsides of Twitter’s newly designed home page:


The new homepage doesn’t stand out enough like the last one, has no main focus, is too dynamic, and doesn’t focus enough on recurring users.

Top Tweets

Just like the last home page in which Justin Bieber was some how always the most trended topic, the top tweets are still only about Bieber. Also it’s too dynamic combined with the trending topics which makes the home page confusing.

Trending Topics

The “Trending Topics” along with the “Top Tweets” which rotate in two different directions could easily confuse someone on Twitter for the first time. Not only that, when you mouse over a topic, a pointless black bubble pops up with absolutely no purpose.

New to Twitter

The “New to Twitter” capsule seems to scream out that it should be placed at the same height as “Top Tweets”, it simply looks out of place. The focus on new users is way more apparent on this home page as opposed to the last one, in which there was merely a large yellow sign up button. I though preferred the last design’s sign up button because it was clean and didn’t use too much of Twitter’s valuable home page.

Sign In

The first time I visited the new home page it took me three minutes to locate the sign in button. Yes it’s the same style and placement but now it blends in to the background and is crunched up behind the “New to Twitter.”

Are you a fan of Twitter’s newly designed home page? Or not?

header image by beyondcraziness

Ben is a young entrepreneur who runs a popular young entrepreneur blog focusing on entrepreneurship, online business and social media.

  • Well, in some points I really agree with you. The old design was far more better than this one…

  • I agree with all of this. Everybody seems to like it but I’m just not a fan.

  • I actually agree with you, some of they changes they have made have made the experience annoying.

    The getting started module is just bizarre.

    Im not a big fan of the javascript hover info you get when hovering over usernames etc either.

  • Joao Teixeira

    You really need to pick on everything to show what you know? Come on… three minutes to locate something that didn’t change places? Maybe you should have started by looking for it on the screen and not under your bed :P

  • Times are changing, new ideas come in mind and they put them in practice. Unfortunately, not all new design changes are great, like for Twitter. I personally don’t like the new face…

  • not so good. old design was better.

  • Rose in Ohio

    If I’m using internet explorer to go to Twitter, I get the old home page. If I use anything else, I get the new home page. don’t understand that

  • Interesting that the update didn’t take effect in the IE browser for you. Not everyone likes changes but I’m sure that it will grow on everyone.

  • Glad that everyone seems to agree with me. Enjoy!

  • Is it just me or is it back to normal?

  • Alcazar

    Umm…I have the first pic’s homescreen.

    I’ve NEVER seen the second one.

  • i like the new design better

  • Ben Mitchell

    Hey Ben, I have a few issues with what you said…3 minutes to locate the sign in? Its in the exact same place. hmm. Also You’re saying that the new design doesn’t have a main focus? Well the side by side comparison of the two shows that indeed the main focus is on two very important things…search, and sign up. At a time when twitter registration is declining I think the sign in button is a very specific call to action to promote that part of the service and most people aren’t coming to the homepage for typically anything else except to search right?

    You do make a couple of good points, but overall I feel the design overhaul represents a more strategic and considered design, carefully highlighting the most important areas. Do I think they completely nailed it? Not at all, but its a step in the right direction and a few small iterations will make this a much better experience.

  • Fadhli Ali

    Yes i was totally agree with u especially with all the marque things…what? is this the re-use of an old features? Come on everyone knows that the marque are really distracting!

  • No, the new design is a bit busy. I like the old , but simple and elegant design :)

  • Tim

    I like the new design, busy or not. Twitter to me is all about simplicity and there is something really appealing about that with the old page where it is so easy to use and find what you want. Like I say, I really like the design, I just think the old one suited the idea (or my idea of what twitter is/was) better.

  • elainewinter

    I’m with you inspired mag. It looks a lot like’s user interface. Even down to the blue color scheme. Now, it feels like I have two livejournals!

  • Offtopic: would you please add http:// in front of authors URL, in their profiles or whatever? otherwise, when you click their links, you get and gets you nowhere. ux fail, you know :)

  • Boyke ten Broeke (Netherlands)

    I don’t really see the problem. If it took you 3 minutes to find out where the sign in option was, something that has never been on a different place, than you should start thinking about getting your eyes tested.

    I mean, i’m not trying to be mean but i don’t see the problem. It’s a well designed and good looking page. They really thought well about usabillity and simplicity if you ask me.

    Change doesn’t always mean that it gets worse. But it always means you need to get used to it.

  • I actually disagree and feel the new page is presented in a more cohesive way. The three lines at the bottom of the old page were more confusing to a new user than the new live feed which makes more logical sense, i.e, you see what a Tweet actually looks and feels like now.

    Also, the new page has the ‘New to Twitter’ info which clearly explains what the site is all about – the old page had nothing.

    Recurring users, who use the site as opposed to a third-party app, will simply sign-in and ignore the page anyway.

  • I agree with a lot of what you said, except for the sign in. I was able to locate it fine. The other thing that bothered/still bothers me — I use livejournal also and to this day, when I look at the twitter home page, it reminds me a lot of livejournal.

    I realize when you’re designing for a social media site, it’s hard to try something new and innovative without getting inspiration from elsewhere but it just does.

    Also, the new twitter homepage feels too cluttered to me. The older version was very nice and simple. I barely read any of that crap on the new homepage. I go there to login and check my friend’s tweets. That’s it.

  • Except the sign-in button point, I really don’t agree with you on other things.

    First thing, recurring users don’t see this page often. Twitter keeps most of them logged in.

    It can ‘seem’ cluttered if you think what all is there – but that’s twitter. And they have done their home work on AI.

    As far as ‘out of place’ is concerned. You are contradicting your own statement – if that stands out (as you said) then there is main focus).

    Not that it can’t be better and minimal – but these really are not the valid points.