WordPress Jigo shop: Is it as good as Magento?

Categories Web Design, Wordpress

About 6 months ago we were contracted by a client to deliver a competent, easy to use ecommerce store that was relatively affordable to create and above all, easy for them to use. Normally the first and only platform we would recommend to our clients would have been Magento, but in this case it seemed a little like bringing a bazooka to a water fight, so we went away and did some research into other platforms on the market. We wanted a solution that was scalable and offered the client a certain amount of options whist being easy for us to work with and train the client to use.

What we found was the WordPress driven Jigo shop plug-in.

So what’s so good about Jigo?

Well, in a lot of ways it’s very similar to Magento. First of all the range of extensions for the store is quite comprehensive and features Paypal Express, table rate shipping, FedEx, Mail Chip, Google Checkout, and product CSV importer to name but a few! For the full list please see the Jigo website.

Next are the features that come as standard, which are pretty much the same as what you would expect to get with Magento and even a few that you wouldn’t.

What’s included?

  • One-step-checkout
  • Easy Paypal integration
  • Australia post integration
  • Multiple categories
  • Multiple product types: simple, downloadable, grouped, virtual, variable and even external/affiliate
  • Multiple images for products
  • Product reviews
  • Price reductions with sale sticker highlight
  • Featured product slider and sidebar widget
  • Sliding scale price filter
  • Recently viewed products

And because its powered by WordPress an integrated blog, lovely.


Being powered by WordPress of course the back end is a delight for the user no matter how web savvy they are. The widgets are particularly easy to work with allowing users to easily experiment with search filters, up selling tools such as sale items, random products and top rated products as well other useful tools.

From a web developers point of view

The plug-in is easy and quick to style or customize (no white screen of doom!). We do advise that you buy yourself a plain template as a start point this will save you a lot of time and some of them have some cute little features such as the sale sticker which uses the CSS3 animate rule to create a pulsing effect, unfortunately this isn’t supported by all browsers but its nice all the same.

For developers who are just starting out with ecommerce development and have past experience with WordPress this is a natural and comfortable progression that shouldn’t give you any cold sweats or sleepless nights.


The Jigo website itself offers a great range of information and support with its online forum, Docs, Extend (recommended plug in’s), support pages and range of well design themes making this platform accessible to both web developers and do it yourself designers.

The downsides

For all of its good points Jigo does have a few downsides one being its poor reporting and basic stock management, these are fine for a smaller business cards printing store but bigger companies with large amounts of sales, traffic or stock could find that it doesn’t quite meet with their needs.

It also can’t be integrated with MYOB and this is a big downside for some retailers. However, integration with 3rd party accounting programs is a headache for most ecommerce platforms, so although many say they can be integrated, relatively few actually can.

Lastly, while is does have a good range of plug-ins it could do with more, but I’m sure they are on the way.


We love this plug in, hats off to its developers. They have delivered a tidy, easy to use ecommerce solution that has all the major bases covered and is perfect for small business and web store start-ups.

While it is clear that Magento is the heavy weight champion of ecommerce platforms Jigo really stands its ground in the mid weight category and we can only see it going from strength to strength.

For further reading and Jigo training please visit our blog.

Head Web designer for Media Heroes (http://www.mediaheroesbrisbane.com.au/) a Brisbane based web design company. Heroes of the web!

  • Sounds good… I’d be interested to see how it stacks up against Shopify. Magento is definitely overkill for many small shop builds, but I think Shopify is a great smaller-scale alternative. Would love to see how it compares.

  • Also well worth taking a look at WooCommerce as an alternative eCommerce plugin for WordPress.

    • Dan Kert

      WooCommerce was a waste of my time – no support, most of the updates take the shop down and it’s not nearly as flexible as Jigoshop .. as of mid this year we are back with Jigoshop.

  • you mentioned that Australia Post integration is included as part of jigoshop. This is not really the case. You need to purchase that as a plugin. We are using jigoshop on our website http://www.whyshoparound.com.au and seems to work well.

  • Josh

    I have been using Jigoshop for about a year now and it is just horrible. It is so buggy and full of “features” that don’t work. At least once a day I get an email from a customer who simply gave up ordering because they never get routed to paypal. Dealing with the people at Jigowatt is so frustrating as they are extremely under qualified, arrogant and rude. Over the past year I have purchased several extensions for my shop including some payment gateways. Every extension and gateway I have purchased does not work at all. When I contacted jigowatt for a refund they said that the extensions are made by a 3rd party so they are not responsible. The guys at jigowatt are scam artists pure and simple Jigoshop is dead and its owners are just looking to make a buck off of trusting people. Jigoshop Sucks! Don’t even waste your time.

  • Anna

    Hey Josh, sounds like you need to move across to Magento my friend.

  • Ted

    You can only ever set up a limited (though still effective) shop with WordPress, as it’s not built for ecommerce, but believe me, Magento is a *dreadful* platform. With Magento you will triple the time it takes to set up your shop, multiply your costs by ten, and have no useful support or documentation. To set up a great shop easily always choose PrestaShop. The ONLY people who recommend Magento are the developers who earn top-dollar profits from your decision.