Internet speed and the effects on web design

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Most businesses and individuals looking to create a website are keen to make their sites as snazzy and eye-catching as possible in order to make them stand out. However, it is important to remember that the design of your site can have a big impact on how quickly the site loads, which in turn can have a profound effect on how well received it is by your target audience.

While broadband has come a long way over the past few years, with technology such as fibre broadband from Virgin Media offering superfast speeds, you need to bear in mind that not everyone has access to high-speed services. This is something you need to take into consideration when designing your website, otherwise you could end up with a site that only loads in a reasonable amount of time for a small percentage of your target audience.

Avoid making your website a nightmare for those with slower speeds

While there are more and more lucky households that are able to access higher speed broadband services, there are also still many that are stuck with slower speeds. It is these people that you need to consider when designing your website, as leaving them to cope with the frustrations of a slow-loading site could mean lost customers.

Some of the things to consider when it comes to designing your website to cater for the varying internet speeds that are used these days include:

Keep it clutter-free

It can be tempting to try and cram as much information and as many graphics onto your website as possible. However, all of this can result in the website becoming slower to load. So, try and keep it simple and uncluttered in order to ensure that it loads quickly for those with slower speed broadband connections as well as for those with high-speed services.

Don’t get carried away with videos and images

Loading images and videos onto websites has become a popular means of making the site stand out for some people. However, no matter how attractive you make your site, if it is too slow many people will simply hit the back button and will never really get to see the great design you are so proud of. So, stay in control of the images and videos on your site and don’t get too carried away.

Enable browser caching

Using appropriate coding, you can speed up your loading times on slower connections by enabling browser caching. This is where cached versions of static resources are stored, which can help to speed up page loading times significantly.

These are a few of the key ways in which you can help to speed up the loading speed of your website, making it more accessible even for those with slower internet speeds.

Catalin is the founder of Mostash – a social marketing boutique – and he’s always happy to share his passion for graphic design & social media.

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