Businesses with over 40 landing pages generated 12 times more leads than other companies with just 1-5 landing pages, according to a study by HubSpot. Wouldn’t it be nice for your online store to improve its leads and conversions by 12 times the current rate?
The first step is creating a landing page, or a homepage, optimized to bring in new leads and convert those people into paying customers. What happens if your landing page isn’t designed properly? How is it even possible for you to tell if people are landing on your page and leaving within seconds?
Who knows? There’s a chance that your landing page works better than most, but you could still improve conversions with a few little tweaks. The first option for feedback is A/B testing, but for a more human feedback system, we discovered a website called PageCritiq. It’s a wonderful, and free, tool for giving and receiving landing page feedback, so let’s walk through how you can set this up within just a few minutes.
What is PageCritiq?
The idea behind PageCritiq is rather simple, in that you give feedback to a few people, which then allows you to post your landing page or website to accumulate your own feedback.
It’s a free give-and-take system for accumulating more detailed feedback from actual humans as opposed to interpreting stats and numbers which only tell you that something is wrong but not how to fix it.
How to Receive Landing Page Feedback with PageCritiq
Step 1: Create Your PageCritiq Account
Start by going to the PageCritiq website. The homepage provides a general rundown of what the service is all about, but you will want to click on the Get Feedback button to move forward.
The screen may bring up an area for you to login to your account, but since you don’t currently have an account created, click on the Signup button on the left hand side of the screen. Once here, create a username and password, and complete your personal information like first and last name, work email, and industry. Click on the Sign Up button to proceed.
Step 2: Start Critiquing
Once your account is created, the PageCritiq system brings you to the Critique tab because you must complete three critiques before you can post your own website.
This process gives you a way to observe what others see when critiquing your own website. You’ll see an image of a landing page on the right, and you type in a response to the question and click on a thumbs up or thumbs down button.
Every time this happens, it brings up a brand new landing page to review, and you’ll notice that the questions often change depending on what the owner wants to learn. Every time you complete a critique, you are given a credit which goes towards you posting your own page.
Step 3: Receive Feedback from Others
Once you hit the 3 credit mark, a popup alerts you that you can post your own page for review. Click on the Add a Page Now button to proceed.
Make a title and upload a screenshot of the page. If you’re not sure how to take a screenshot, try a free tool like Awesome Screenshot to grab a nice image. Upload the page image to PageCritiq, and click on the Next Step button.
The Page Setup area is where you really get into the meat of things since you can make as many questions as you want. Type in a question and select if you want people to respond with a text box or through preset radio buttons. Keep in mind that if you generate multiple questions, each user only answers one at random.
Feel free to share the page via social media, and click on the Save Page button to start collecting responses.
Step 4: Collecting and Analyzing Responses
You’ll have to wait a while for people to see your landing page and provide feedback, but once someone responds to your post it will look something like the screenshot below. You can quickly view the thumbs up and thumbs down icons and then click on the green stats button (on the right hand side) to see what users typed in the text boxes.
This page is really simple. It’s just a list of the responses without any bells and whistles. It also reminds you of the question asked from before.
How Did the Overall Experience Work for Me?
The PageCritiq system requires users to complete a response in order to receive credits. So, someone can’t simply scroll through and click on the thumbs up button a thousand times. This cuts down on responses from people who didn’t really evaluate your site.
You’ll also notice how easy it is to setup a page on PageCritiq, and going through the process of critiquing others’ landing pages is actually quite educational. You get to see how other users build their pages.
The primary benefit for using PageCritiq is to stray away from ambiguous A/B testing, since tests like these generally tell you that something might not be working, but they don’t offer viable feedback on how to solve the problem. If you pair PageCritiq with A/B testing, I think you will find yourself pleasantly surprised.
The only problem is when people type in one word answers where they clearly haven’t invested any time in helping you understand whether or not the landing page is useful. I also noticed that it takes a while to receive feedback. Only one piece of feedback came through after letting it sit for a day, which leads me to believe that the user base isn’t quite there yet.
Since more than 20 percent of businesses report they don’t have an effective system for landing page testing, the PageCritiq platform comes in handy. If you run into any problems while walking through this PageCritiq tutorial, drop a line in the comments section below.