Awesome List Building WordPress Plugin to Grow Your Email List in 2016

Categories Web Design

A list building solution is often one of the most important parts of your website, especially if you’d like to keep bringing back customers to send them promotions, new items, event information and blog posts.

Whether you run an online magazine or a full-fledged ecommerce store, building your own email list and converting those leads to buy your products or services, considering most customers will never return to your site if you don’t prompt them to.

As with many WordPress solutions, list building plugins are created by tons of companies, so it’s tough to figure out which of them you should go with. Some are cheaper than others while many don’t offer a number of features you’d like to have for things like email list building, discount offering, the video promoting and offers to target.

Enter the ConvertPlug: WordPress mailing list building plugin. This is a beautiful list building plugin with an affordable price tag and an entire suite of features and tools for turning past, present and potential customers into loyal brand ambassadors.

We think this is the best list building WordPress in 2016, and we’re here to tell you why. Keep reading to learn about the amazing feature-set, along with the various details that will help you along your way, including quality support and reasonable pricing.

How Much Does ConvertPlug Cost?

ConvertPlug is sold through the CodeCanyon marketplace, and it’s listing price sites at $21. This payment includes a wide set of features (which we’ll cover more below,) along with a quality check by Envato, future updates, six months of support from the developer and a full knowledge base on the actual ConvertPlug website.

You also get the option to upgrade to 12 months of support for an additional $6.30, which comes in handy if you think you need more time with the assistance team. Overall, this is an amazing price considering many list building plugins require you to pay monthly fees, most of which are close to the $21 mark per month, ConvertPlug is best alternative to optinmonster, sumome, bloom & thrive leads.

WordPress List Building PluginPrice
ConvertPlug$21 one time
OptinMonster$49 – $199 per year
Bloom$89 – $249
ThriveLeads$67 – $588
SumoMeFree –  $100 per month


  • ConvertPlug is single site license with free lifetime updates for $21 inclusive of 6 month support.
  • OptinMonster basic features are for $49 per year, advance for $99 per year & $199 pear year for the full suite.
  • Bloom comes with yearly membership of Elegant Themes club for $89 per year & $249 is a one-time payment option.
  • ThriveLeads offers a single site license, a multi-site license, and agency license for $67 – $588.
  • SumoMe is free for basic styling features, but get most expensive with all features plan of $100 per month.

What Features Can You Expect from This Awesome List Building Plugin?


Multiple Display Positions

1)   Lightbox modal popups

2)   notification/hello bar

3)   2-Step Opt-in Forms

4)   In-line Forms

5)   Slide-in

6)   Opt-In Widget Box

Sometimes your visitors may be more prone to subscribe to your email list if you have a lightbox module. Others may prefer an info bar at the top of your homepage. Regardless, you can choose from a selection of display positions, including widget boxes and slide-in modules. The point is to combine this with the A/B testing tools we’ll talk about below. As a result, you’ll figure out the best type of lead capture location.

Pre-built Styles & Templates with Complete Design Flexibility


Some list building plugins make you design your subscription forms from scratch, and that’s a huge pain in the rear. ConvertPlug has a collection of professionally designed templates that you can customize for your own brand, cutting down on the amount of time you spend and making your forms look wonderful.

For example, you can find a popup template that has an image on the left hand side, along with an email subscribe field and button to the right. Colors and text fields are all modifiable, and you can change out the images if you’d like. See demos

A Live Editor with Realtime Functionality

The whole point of working through ConvertPlug is to ensure that you never have to touch a line of code when designing your list building areas. Therefore, it offers real time results, meaning that when you make a change for your email subscription form, you can see the modifications instantly. You no longer have to click a preview button or hope that the form looks good when adjusting lines of code.

Triggers & Filters

When can you trigger your opt-in form?

  • Before user leaves (Exit Intent)
  • Welcome message
  • After time delay
  • When user scrolls % of page
  • Display after X seconds of inactivity
  • At the end of page or post
  • On click of a button, text or image
  • Launch with shortcode

For what should you use filters?

  • Repetition Control
    • If optin form is closed
    • If optin form as been filled.
  • Target New user VS Old user
  • Target Logged-in user
  • Page & post level targeting
  • Target on relevant categories & taxonomies

Exit Intent Technology

One of our favorite parts of the ConvertPlug plugin is the exit-intent technology. This means that whenever a user tries to leave your website, the system reveals a last ditch effort to try and grab their email address and other information. This happens at the precise moment they try to leave, and it ties into studies that show that people who leave your site or abandon a cart are most likely never going to come back to your website. This way, you can remind them to return with emails.

2-Step Optins

The 2-step optin technology is proven to convert more users, and it also improves the quality of your list by cutting out the spam accounts. How does this work? When a customer clicks on an image, link or element on your website, it reveals a optin popup for them to type in their contact information. It’s as simple as that. It requires them to show intent, and there aren’t any hoops to jump through to get there.

A/B Testing


Since you receive display positions for your list building module, it’s important to test which elements work best. For example, you may discover that a button is better with a green color, as opposed to a red color. It all depends on your userbase, so utilize the A/B testing to compare which list building techniques and designs work well for you.


Capturing and Syncing Leads with Other Applications


Here’s another awesome feature for organized businesses. Basically, it lets you connect with tools like MailChimp, Active Campaign, Constant Contact, ConvertKit, GetResponse, InfusionSoft, MailJet, MailPoet,Mad Mimi, MyEmma, RapidMailer, SendinBlue, Sendy, AWeber, WooCommerce, Campaign Monitor, Hubspot, iContact and many more. Then you can segment your lists based on certain categories and conditions, generating a cleaner list with targeting options right off the bat.

How’s the Support from the ConvertPlug Team?


As talked about a little bit above, the ConvertPlug plugin is sold through the CodeCanyon marketplace, You can ask questions before and after your purchase through the comments section, plus Brainstorm Force is well known for its awesome one-to-one support for all the product range they offer, product ratings & reviews all over the web speaks for itself.

ConvertPlug has a website with its own support page, with a huge knowledgebase and documentation center, allowing you to search for problems you’re having. Videos are included on a YouTube channel, and you can always send in a ticket if you can’t locate a solution to your problem in the knowledge base. Responses are knowledgeable and quick, and it’s nice to speak with a world-class support team instead of people who leave you hanging all the time.

In Conclusion

If you’re looking for a simple to use, and lightweight list building plugin, you really don’t have to look much further. ConvertPlug has the tools you need for converting more leads, targeting customers and testing which of your techniques are going to work.

Share your thoughts in the comments if you’ve used ConvertPlug, and drop a line if you have any questions.

Catalin is the founder of Mostash – a social marketing boutique – and he’s always happy to share his passion for graphic design & social media.

  • joehawk

    Catalin, nice post! Thank you for sharing, indeed its most impressive list building plugin and by far the cheapest one. Is it responsive?

  • Abhijeet Kaldate

    Thank you Catalin for ConvertPlug review. We are glad you liked it!

    -Abhijeet Kaldate
    Lead developer of ConvertPlug