The colors that represents your brand are often the first thing people see. It is as much of a representation of your brand as your company, product, or service itself. Choosing color defines what your brand stands for as well as the experience customers expect to have while doing business with you. Here is a…Continue Reading “Using Color to Define Your Brand”

Aside from having a responsive email design, words are what email marketers bank on with their campaigns. When crafted carefully and concisely, words are full of promises that can incite a wide range of emotions, feelings, and thoughts from readers – all of whom will be highly encouraged to perform your desired action. However, when…Continue Reading “10 Copywriting commandments for successful email marketing”

For most projects, good designers put themselves in the mindset of the user. If you get lucky, the end user is a lot like you, a presumably rational, mature human being with a fair amount of free will and the ability to focus on a given task. But what if your end user is a…Continue Reading “How to Create a Kid-Friendly User Experience”

If there’s one thing that’s been made perfectly clear, it’s that social networks are here to stay (at least for awhile). Whether you spend every waking minute updating your Facebook page with your current meal or you run from it like it’s the plague, there’s no denying its existence and what it means for either…Continue Reading “HOW TO: Manage multiple social media accounts”

With the increased importance of secure https websites, a lot of webmasters will be securing their sites in 2015, or changing their domains altogether. This process can be cumbersome, and if it isn’t done properly, SEO and keyword rankings can be significantly affected. These 5 key elements will help ensure that the changeover process goes…Continue Reading “5 Key SEO elements to remember when switching domains”

When designing a blog, it’s important to remember the basics. Since there’s no alphabet out there for blog design, seeing how it’s a subjective form of organization, you’re going to see plenty of tips and tricks, but look no further than here my friends because I’ve compiled the best ones. Once you’ve learned how to…Continue Reading “10 WordPress design tips for bloggers, and how to apply them to your blog”