Whenever a new Twilight movie comes out, I die a little inside. Why? Because I know that the movie will make a disgustingly large amount of money, despite the quality of the film. I made an attempt to watch the first movie and couldn’t do it. The filmmakers have also discovered that they don’t even have to promote it.

The Bachelor is one of the most successful failures in TV history. Think about it. The show sells love. Rose ceremonies, romantic getaways and tearful goodbyes. Problem is, no one ever seems to actually fall in love. Why is that? Well, the relationship never actually happens.

When you are branding for a client, you shouldn’t just be trying to make them look good, you should also be telling their story. Isn’t that what a website is all about? Websites are tools for outreach. As designers, it is our job to present our clients in the best way possible. Here are some ways we can use textbook writing rules to help create depth within our own designs.

Project Runway is a boutique reality of sorts, featuring people with actual skills. They are designers who are forced to be innovative under tight deadlines and with shoestring budgets. They often have to design for clients with the most specific and (often) ridiculous demands. Sound familiar?