HOW TO: Create the perfect infographic

Categories Articles, How To, Infographics

Infographics are currently the most effective form of content marketing. Businesses and marketers love them because they bring in a lot of traffic and enhance brand credibility.

Designers love infographics because they are difficult to create, demand the highest level of creativity and sell for very good rates.

However, creating a truly engaging and effective infographic demands certain actions and steps. If these steps are followed correctly, there’s a good chance that your infographic might achieve a lot of success. But if these steps are ignored, chances of failure become overwhelming.

That is why you should carefully read these 7 steps for creating the perfect infographics.

1. Be Clear About Your Objective

The basic idea behind any infographic is to present complex ideas and dry data in an attractive and eye-catching manner that is easy to understand.

However, before reaching the designing phase, you need to be clear about your primary and secondary objectives. If you, as the designer, are not sure what exactly you are trying to achieve through your infographic, then there are high chances that your audience will not be sure about it either.

The reason why this is so important is because an infographic can be used for a variety of purposes. You can use infographics to drive sales, increase product awareness, market certain products or establish yourself as an industry expert.

Ultimately, the design, structure and promotional strategy of your infographic will depend on the primary objectives you aim to achieve through it.

A beautiful design might cover up the deficiencies of your infographic to a certain extent, but if the basic idea behind it is not clear, then your infographic might just stay limited to a set of beautifully designed numbers and data.

2. Use the Right Tools

Human imagination is always fascinating and knows no limits. However, you need competent tools to turn your dreams, ideas and imaginations into profitable realities.

If you want to build a blog or a simple website, you know you should be familiar with tools like WordPress or IM Creator, otherwise not only will you have to spend more time on your website but the results might also be botched. The same goes for creating infographics.

This is why selecting the right tool for creating your infographics is critical. The ideal infographic tool should not only be a hub of creativity but should also save time through easy and user friendly features.

EWC Presenter fits all those conditions perfectly. This modern online HTML5 based infographic designing tool not only contains a huge library of extremely eye-catching infographic templates but also makes it very simple to create stunningly beautiful infographics with its simple drag & drop features.

On top of that, its user interface is so simple that even the most amateur users can use it comfortably. It is also compatible with all major mobile platforms as well and its infographics are easily sharable on social networking websites.

3. Make Your Data Presentable

Designing is the core part of creating any infographic. In fact, attractive designs and easily understandable data illustrations are the reasons why infographics are such a hit.

Therefore, use high quality images, graphics and objects to add life to your infographics. Be creative in your approach and find new ways to present dull data in an attractive manner.

Highlight the most important figures and parts of your infographics through unique designs. Focus on surrounding the central part of your infographic by designs and colors that make your core data even more prominent.

However, make sure that your designs are in line with your target audience and the objectives of your infographics. Don’t go overboard in creating abstract designs that are difficult to understand. Strike the right balance.

4. Tell Your Story

Think of your infographic as a short and compelling story. There’s no other way you can engage your audience.

Start off by identifying a problem and highlighting the reasons why it should be resolved. Make sure you elaborate the problem sufficiently since that lays the foundations of your arguments ahead.

Then make a swift transition to the central body of your infographic. This is where you excite your audience with mind blowing data illustrations and unique findings. Generally, there are one or two central points in any infographic. Your body should revolve around those central points.

The closing part consists of conclusions and results of the arguments you’ve presented in the body. The conclusion should ideally be a set of action items or a tangible figure that guides the viewer towards something. Never conclude with uncertain or incomplete information that further confuses the viewer.

5. Use the Right Color Combinations

Infographics are all about eye-catching colors, refreshing designs and attractive themes. The selection of colors, however, is perhaps the most critical aspects of your infographic design.

There are generally two approaches to selecting colors for infographics.

The first one is to go for a combination of random colors for different segments of the infographic to highlight the key areas.

The second, and more preferred, approach is to identify a central color theme for the infographic and then use different shades and complimenting colors throughout the design.

Over a sustained period of time, designers have found the second approach as more effective in bringing results.

Whichever color selection approach you go for, make sure that it is in line with your target audience and with the objectives of your infographic.

6. Reference Your Data

Dry data, boring numbers and complex ideas are the raw materials of any infographic. Therefore, if your audience does not know the origin of your data sets then the credibility of your infographic comes into question.

That is why careful citation of your data within the infographic is very important.

You can do that by either presenting it as very small text or by including it as a part of the design. Whichever way you choose, make sure that the citation is clear and the data is credible, since inaccurate information can waste all your designing efforts.

7. Aggressively Promote Your Infographic

Infographics are meant to go viral. They are designed for the very purpose of bringing out unnoticed facts and surprise people with the findings they highlight. A highly engaging and beautifully crafted infographic with an awesome design and mind blowing facts is no good if your audience doesn’t know about it.

Therefore you should include signals in your infographic that remind the viewers about sharing them with their friends and social circles.

Promote them using different content marketing techniques and share them on platforms where the relevant audience of your infographics can easily be found.

You can start promoting your infographics by submitting them to popular infographic directories.

Guest posting on the leading websites in your niche is also a highly effective way of making your infographics go viral.

Author bio: This post is written by Joseph and he writes for HindSite Interactive, a top web design agency.

Catalin is the founder of Mostash – a social marketing boutique – and he’s always happy to share his passion for graphic design & social media.