40 Ways of Visualizing Brazil’s Historical Election

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This is a special guest post by Tiago Veloso from Visual Loop – a non-stop stream of Infographics, Maps, Charts and many other Visualization Goodies, with lots of new posts everyday. User submissions are always welcome, opened to artists and designers from all over the world. Be sure to check out Tiago’s first massive hit on Inspired Mag – Info-Visualization Through the Eyes and Talent of 10 Brazilian Designers

There was a lot of buzz surrounding the Midterm elections in the U.S., but, for the last couple of months, another big election happened: the Brazil’s Presidential Election.

As some of you may know, I currently live in Brazil – that’s why my first post was about the amazing information designers we have here – , so, I’m really happy to make this post, for a couple of reasons.

First, we’re talking about one of the greatest emerging nations of the world – and I mean both economically as well as for its uniqueness and beauty. Brazil ROCKS!

Second, this was the first time that Social Media had some relative influence, with a lot of conversation going on on Twitter, Orkut and others.

And finally, because this was an unprecedented moment in Brazilian history: Dilma Roussef, long time staff member of President Lula‘s government, and one of the key Ministers for the past years, won the election.

Obviously, all the main local media and even a few talented designers made some great pieces of design to illustrate this historical moment, so, enough politics, and let’s just enjoy the infographics – and, please, all of you awesome non-Portuguese speaking Inspired readers, forgive me for making this post, that can really be a bit hard to understand.

Nevertheless, Visual Inspiration was never limited by language, right?

Época Magazine

The team directed by Alberto Cairo and coordinated by Marco Vergotti, and with designers Gerson Mora, Luiz Salomão and Rodrigo Cunha, among others, made some of the most visual appealing infographics of this election. Here are some examples, and I also recommend a visit to the Blog maintained by the team, brilliantly named Faz Caber – that can be translated to “Make it Fit”.

The Vote’s Geography

(Alberto Cairo, Marco Vergotti, Ana Aranha and Ricardo Mendonça)

Who’s gonna win new voters?

(Alberto Cairo, Marco Vergotti, Luiz Salomão, Ana Aranha and Danilo Venticinque)

Political Alliances

(Marco vergotti e Ricardo Mendonça)

Presidential Debate, by the second

(Alberto Cairo)

The States Electoral map

(Marco Vergotti e Victor Ferreira)

Voting Trends

(Alberto Cairo, Marco Vergotti, Eliseu Barreira Junior, Alexandre Mansur, Ricardo Mendonça and Carlos Eduardo Cruz Garcia)

The New State Governors Equilibrium

(Alberto Cairo, Marco Vergotti and Eliseu Barreira Junior)

The President’s Routine

(Alberto Cairo, Marco Vergotti and Gerson Mora)

Dilma’s Victory

(Alberto Cairo, Marco Vergotti, Eliseu Barreira Junior, Gerson Mora, Rodrigo Cunha and Luiz Salomão)

Estado de São Paulo

One of Brazil’s major publication, the Estado de São Paulo’s team brought some very interesting analysis immediately following the elections. According to Eduardo Asta, ” Estado de S.Paulo was the first newspaper in Brazil to publish a series of very complete voting maps with all the results. Other newspapers and magazines took one or more days to have it. In some cases, our maps were used as reference and reproduced.”

“Having these maps published so fast is the result of planning and team work. Art departements from online and printed newspaper worked together to depict correct data with correct visualization. More than 10 professionals, from art, programming and newsroom, were involved on this operation. Some of them: Carlos Lemos, Daniel Lima, Gisele Oliveira, Glauco Lara, Niza Souza, Regina Elisabeth, Rubens Paiva and Rodrigo Fortes.”

“It was the first time readers could see how different Brazil can be. Left map is depicted in the usual geographic projection. Right map was deformed by number of voters. Try to compare Amazon state: It disappears completely. First map almost colors Brazil red. Second map shows a better balance between red and blue, reflecting the final voting result.”

Team involved on these last maps (in alphabetic order): Carlos Lemos, Daniel Lima, Eduardo Asta, Glauco Lara, Niza Souza, Rubens Paiva and Tcha-tcho.

Folha de São Paulo

Simon Ducroquet and the team at Folha de São Paulo, also one of the most important newspapers in Brazil, produced some great designs as well:

The Social-Democrats Counterweight

The Genealogy of the Brazilian Party’s

Breaking down the Voting

The Importance of the Northeast

A Notícia

We’ve mentioned already Fabio Abreu‘s work for a couple of times, and the team at A Notíca newspaper also created some of the most innovative infographics about these elections:

Understanding the Election Process

Santa Catarina State Governor’s Profile

Labor Party (PT) vs Social Democratic Party (PSDB)

A Tarde

Bahia’s newspaper A Tarde featured a fairly good amount of infographics, produced by Danilo Bandeira, Túlio Carapia, Cau Gomez e Iansã Negrão, among others:

Brazil’s Elections best moments

Brazil in Numbers

Comparing the Governments, by Ilustre Bob

Graphic Designer and Illustrator Bruno Barros, a.k.a Ilustre Bob, created quite a buzz with his series of infographics comparing the two governments on a number of issues.


Monitoring webservice Twiteleitoral, created exclusively to measure the impact of the elections on Twitter, made an infographic about the buzz during the last phase of the presidential campaign, and compiled all the data on an interactive map:


Of course that we also had a lot of Interactive visualizations on the internet. Here are some of those:

The Mythology of the New Government

Brazil’s First Woman President, by G1

Brazilian Elections results, by Veja Magazine

Brazilian Presidents Gallery, by Época Magazine

Brazil’s Presidential Voting by City, by Estado de SP

Brazil’s Presidential Election results, by G1

Brazilian Elections Historical Timeline, by the Deputy Chamber

The new Brazilian Political landscape, by Veja Magazine

The Election throughout Brazil [Interactive], by A Tarde

Celebrity Candidates in Brazil’s Election, by A Tarde

Brazil’s Presidential Race on the Social Networks, by A Tarde

Presidential Candidates in Brazil on Twitter, by Veja Magazine

I could have brought a lot more, but I think that we’ve had enough politics this year. Let us just hope that, as the new government takes over, we can see all this great talent and professionalism from all the designers and reporters showcased here, illustrating the growth we all expect for Brazil.

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Tiago Veloso is the founder of Visual Loop, a collaborative digital environment for everything related to information design and data visualization. He lives in Brazil, and you can connect with him online on Twitter and LinkedIn.