The world is slowly (painfully slow in some market sectors) becoming more and more aware of the power of WordPress as a publishing platform for both the large and small businesses. It’s never been more felt in the publishing industry for both the large editorial news publications and the individual publisher and blogger.
What’s been nice though to see is that as the advancement of publishing technologies has steadily increased so has the general quality of writing in the more reputable (and growing blogs). After having worked as a full time employee of NewsCorp (but now a full time blogger – much better, thank you!) and working with many publishers it was a pleasure to see how technology could begin to not only assist in robust publishing but also enhance it.
And one of the standout figures has been WordPress. Here are three reasons I suggested to many of my professional teams and now small businesses that they consider using it over their own home-grown system:
The universal nature of the many WordPress publishing applications allows publishers and writers to have access to their writing palettes and instruments nearly all the time. What happens, as a natural consequence, is people more engaged with their tools and subsequently more engaged with their writing.
How many times have you sat there without a pad and pen (or your iPhone) and said “Dang it! I have a brilliant idea for a blog post!” The challenges increase measureably as you try to move those thoughts into a publishing application to get back online.
[Image: Creative Commons, olivander]
But that challenge is dramatically being reduced with native applications for WordPress giving you the access to your canvas and the world with the click of a button. Writing can happen in real-time and we all know that the more you write the better a writer you become.
But besides the universal nature of the applications and use – let’s talk briefly about how it’s becoming more widely accepted as a tool and key publishing platform? With WordPress steadily growing marketshare this means that more and more people will be using it, become familiar with it, and leverage it more effectively. The outcauses of such use are better tools to complement WordPress, native plugins, and the core application itself.
As WordPress grows the userbase grows. As the userbase grows so does your audience. And if your audience grows then you writing potential (and demands) will become even greater. I’d like to think that your writing will get better as a bottom-line result.
2. WordPress Plugins
Because WordPress is an open source platform it gives developers the freedom to create amazing features that are not native or resident in the base installation. Recently, with the growth of WordPress in the editorial space, a bigger desire to have a toolkit that helps with editorial work is premium.
And the ecosystem around WordPress hasn’t disappointed. Here is one great example of a WordPress Plugin that directly impact your ability to write and write better:
JetPack is WordPress’ own release of a much-heralded robust set of tools that were strictly designed to enhance publishing efforts. For example, one feature is called After the Deadline which can help you check your spelling, grammar, and even style before you hit the publish button. You can customize it to ignore certain phrases that are used systematically and even fine-tune it for your editorial with bias languages, clichés, complex phrases, and even more.
Pretty incredible, right?
Or check out Latex, another powerful piece of Jetpack that allow powerful markup language for writing complex math equations, formulas, and more.
This is just one example of a killer WordPress Plugin that will enhance your writing capabilities as a publisher and it’s all thanks to the WordPress publishing platform.
There are even more than can impact the entire business (like Editorial Calendars) and so the advancements impact not only the contributor but the global organization as a whole.
Despite the universality of WordPress, the advancements of the plugin ecosystem, there remains, at the core heart of what WordPress is, a ease of use and simplicity that almost none can compete with.
This is a hard balance to maintain, especially as the voices of passionate users clammer for “more this” and “more that” – but what I admire about Matt Mullenweg (the founder of WordPress) and the team that he’s got around him is that there’s a hard and fast rule that anything they do is for the publisher first – to make sure that publishing content is as easy as possible.
It’s little things like the Full Screen mode that’s native in WordPress that allows you to remove the clutter of all that extra noise in your browser to just type the content the way you want it. The picture below is me using it right now!
Or another neat feature is the ability to customize your screen options just the way you want it so that you don’t get distracted or unnerved by unused buttons or elements that you don’t need. You can even minimize elements that aren’t used often or make them disappear altogether.
It’s the art of creating a fine and robust product married with usability that WordPress has done time and time again – and it’s only getting better. By using WordPress you will become a better writer because is not only simple but it’s getting more usable every single version.
I hope that you will consider promoting, using, and sharing great blog content that is published through WordPress and have the peace and confidence knowing that you’re using the best darn semantic publishing platform that’s ever been created… so far.