12 fascinating web design statistics

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A website design is highly dependent on a user’s experience, which is why many designers push the term “UX design.” For example, the Nielsen Norman Group has even done some studies on user experience in web design and what they found was quite surprising. But from Google to miscellaneous tests performed around the world, here are some of the most interesting (and useful) web design statistics, compiled for you in this infographic, created by our friends from Ignition72:



OK, here’s the same information in text format:

  1. You have 10 seconds to leave an impression and tell them what they’ll get out of your website and company. After this time (and oftentimes before), they’ll leave. (NN Group)
  2. Users only read slightly more than a quarter (28%) of the content they see on a web page. (NN Group)
  3. 40% of people will leave a website if it takes more than 3 seconds to load. (Econsultancy)
  4. 70% of people looked at bullet point lists over the 55% of people who read lists without bullets. (NN Group)
  5. Most users scan websites in an F shape. (NN Group)
  6. Once your page loads, users form an opinion in .05 seconds. (Kinesis Inc.)
  7. Users prefer content in a visual format, which explains why online content video views have finally topped 50 billion views each month. (Clickz)
  8. Mobile users now make up around 27% of the web usage. (Smart Insights)
  9. $1.1 trillion in sales in 2011 were web-influenced. (Forrester Research)
  10. Dark colors are better than light colors for more traffic (2% vs. 1.31%), pageviews (2.98 vs 2.91), bounce rate (44.4% vs. 46.2%), and average time on site (3.18 seconds vs. 3.15seconds). (Visually)
  11. The United States (24.5Mbps), on average, has slower Internet download speeds than Sweden (48.9Mbps), Netherlands (46.7Mbps), Belgium (33.5Mbps), Portugal (28.9Mbps), Spain (25Mbps), Germany (26.4Mbps), Romania (57.9Mbps), Japan (27.7Mbps), South Korea (54.5Mbps), and France (33.5Mbps) to name a few. (Ookla)
  12. 88% of users are less likely to return if they had a bad user experience. (Econsultancy)


Using the statistics listed above we can easily say that mobile, responsive, faster, and darker websites have the advantage. Speeds are even more important in the United States where our average download speed is slower than many countries around the world. Plugins, compression, and other methods to increase page speed are mandatory to lower bounce rates and improve conversions. The content is still king, but a great way to explain content in a quick-and-easy fashion is to create a content video.

Author bio: Ryan Gavin is an associate of Ignition72, a Maryland web design agency. He loves finding new websites with great designs and other designers that do their job well and love it. He feels that without a web designer, a website is rarely successful.

Catalin is the founder of Mostash - a social marketing boutique - and he's always happy to share his passion for graphic design & social media.