You spent months and months designing what you thought would be a great website. You researched colors, logos, and trends tirelessly. Nitpicked every little thing until you got it just right. Or so you thought. Now it’s six months later, and you haven’t gotten nearly the traffic, sales, or subscriptions you thought you would.
It’s a terrible feeling, but it happens to the best of us. The key is not to feel defeated. In general, marketing and design require a lot of trial and error before you get it right. So lace up your boots, prepare yourself for some long nights, and start trying out these 7 things you should do when your web design is not working.
1. Ask for Opinions. This seems logical and obvious, but oftentimes we creative types can get stuck in our own heads and feel like we know better than everyone else. But if the website you designed is not converting how you want it to, it’s time to ask for advice from those you trust.
2. Listen! This goes hand in hand with number one on this list, and springs out of the same all-knowing attitude. It’s amazing how often we ask for opinions, get valid ones, and then dismiss them altogether. Don’t just let suggestions go in one ear and out the other. Analyze them and figure out if they can help your website. That is, after all, why you asked for them in the first place.
3. Test for a Physical Problem. Hopefully you crossed this possibility off the list earlier on. But if not, it’s time to check for coding errors on your site. Maybe your shopping cart results in an error when a customer tries to check out. Maybe your subscription input isn’t capturing data correctly. Or an important link could be broken. These could be simple errors that are killing your site, but may be fixed in a matter of minutes.
4. Simplify. Words can be very persuasive when put them together correctly. So can graphics, images, and videos. But if your site is too jumbled, it will turn users off so quickly that you will have a hard time turning their traffic into conversions. Even worse, they may click right off your site the first time they see your home page if it leaves them feeling confused.
5. Your Call to Action Is Hidden. Do you want visitors to subscribe to your newsletter? Do you want them to view and buy your products? Whatever the case may be, figure out what you want them to do and make sure it is very easy for them to figure out how to do it. Your call to action is not the place to be cutesy. Make sure they see it and know what it is!
6. Build Credibility. Whether you’re offering a product or service, one of the main focuses of your website should be to build credibility. It’s no secret that many people create websites every day. And it’s also no secret that the internet is full of false information and scams. Separate yourself from any possibility that your website isn’t legitimate whenever and however possible.
7. Use Social Media More. In today’s landscape, social media platforms are areas that you need to focus on in order to build a successful online business. Not only do they provide you with a direct line to customers, they also help you build that all-important credibility. Think about it. Doesn’t a website with 5,000 Facebook “likes” seem more credible than one with 50?
Author bio: Aileen Galsim is a graphic and print design enthusiast blogging for Showcase Creative, the short run, high quality presentation folder and ring binder printing specialists. Check out http://www.showcasecreative.