Email marketing isn’t just for business with thousands of monthly visitors and customers, it’s for anyone who’s looking to get serious about growing his business and the way he interacts with his clients.
Because of the huge demand for such services, there are plenty of solutions out there to choose from, and while many share similar traits, a lot of the platforms we get these days have some sort of unique or special features, making them stand out from the rest.
After trying dozens of email marketing solutions myself, it was natural to come to a conclusion that there are several that stand out from the crowed. Shall we take a look at those?
With more than 150,000 customers, and nearly 20 years of email experience, AWeber is one of the leading email marketing platforms in the World. You have probably encountered their signup forms, and even emails in the past quite a few times.
For as little as thirty dollars a month, you’re able to gain access to unlimited autoresponders (rare), and have up to 2,500 subscribers in your list. This is a great deal for companies and businesses who send out multiple emails per week.
MailChimp is famous with their free subscription plan, which offers 2,000 subscribers for free, with up to 12,000 emails that you can send at no cost. It’s definitely one of the most popular ones among the blogger communities, as it gives a great example of how the service works, and what the inside dashboard looks like.
More than 5 million people use MailChimp to create, send, and track email newsletters. Whether you’re self-employed, you manage projects for clients, or you work for a Fortune 500 company, MailChimp has features and integration’s that will suit your email marketing needs.
SendinBlue is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, SendinBlue is for both beginners and advanced users.
The free plan is going to give you access to 300 free emails per day, with the ability to add unlimited contacts. It’s a great start for any business, and after having tried SendinBlue for a couple of weeks, I realized how good of a quality service this actually is.
They’ve got an extensive resources website, full of tutorials, guides and advice on how to get started. And just like that, they also provide plugins that you can integrate with your favorite platforms of choice. Highly recommended.
ExactTarget have been in the industry for many years, and are well recognized for their professionalism and full understanding of digital marketing. Besides a complete marketing suite, they’re also focused on email marketing, offering extensive list of features;
- Email Tracking
- Email Optimization
- Beautiful Content Editor
- Scaling Options
- Great Design Features
and a lot more. ExactTarget is to be checked out by corporate companies, looking to take their marketing to the next level.
With nearly one million customers, this email marketing solution has managed to grasp what other companies can only dream of; the need to provide amazing features with great customer care. Dynamic content, custom templates and modern looking dashboard is only the few things that instantly capture the attention of new customers.
StreamSend offers an easy-to-use, affordable and dependable email marketing software solution designed to help businesses make the most of their time and money. You can grab a free 30-day trial to get a feel of the platform, and the extensive amount of features it provides.
With their state of the art template editor, you’ll be able to capture the attention of anyone who opens the emails you send out, it’s one of the best I have seen in the market.
Whether you’re a beginner, or an advanced email marketing practitioner, GetResponse will blow you away with their unique approach to this business. With specifically design A/B testing features, you can un effective campaigns and make sure you know which offers work best with your audience.
It’s worth mentioning that they also implement a solid social sharing feature within your newsletters (which can be turned on and off), to help you track your ratios of social shares that come from within the emails you send.
Their forward thinking approach to email marketing is what makes them stand out from the rest of the crowd. Not only that, they care about their own personal case studies, and provide a great resource list that helps you to better understand how Emma, and email marketing as a whole works.
Signup for any of the plans, and get unlimited resources on everything, except the limit of subscribers you can have.
The team behind Infusionsoft is very socially oriented, and has been recognized for their achievements in the industry many times. While their customer base is still growing, I believe it is very niche oriented for those companies and businesses who believe in unique qualities.
Running an online store and need to automate some of the email tasks to make it that much more easy for yourself? Well, Infusionsoft got you covered on that; with their hand built automating system that will let you stay in touch with your customers at all times.
It’s always nice to be able to follow-up on a sale that was made just a few days ago, but it’s not always possible to do it all manually.
Through its unique combination of online marketing tools and free personalized coaching, Constant Contact helps small businesses, associations, and nonprofits connect and engage with their next great customer, client, or member.
Their email marketing platforms makes it easy to sync contacts from all across the web, that is: if you’re struggling to find who to add to your list, as they can help you with those services as well.
Email Marketing Solutions for Better ROI
It’s always important to keep an open mind about these platforms, and really see what each one has to offer before committing to one, you have to remember that the next time you’ll want to switch – it will require to learn everything anew, and the transfer process is sometimes painful, to say the least.
header image courtesy of Naim Chayata