The Value of an Email Newsletter

Saw this infographic earlier and I thought we should share it with you guys, as it has quite a few interesting points. I also started to use Boomerang for Gmail last week and I can say it’s brilliant. Do you guys use any web apps on a regular basis in regards to your email marketing?

Email marketing works – we all know that but just how much is your email newsletter worth to your organization? Do you understand what works and what doesn’t work in email marketing? Can you calculate the actual Return on Investment (ROI) from an email campaign or the true value of an email subscriber? Would investing in a more strategic approach to email marketing drive greater engagement and higher revenues? The following infographic from iContact demonstrates how to truly understand the value of your email marketing list and how, by following email marketing best practices, you can increase the value of your email marketing campaigns.

A few words from the authors of this IG: “Since 2003, iContact has helped small and medium businesses share their stories, ideas, and products through email and social marketing. We take what we know about our favorite small and medium businesses—a trendy boutique hotel in South Beach, the online poster store that helps us decorate our cubicles, even the local coffee shop you’ll find us in on Saturday—and we build the online marketing features we know those businesses need to succeed. We then pair our tools with award-winning support and expertise, so our customers never have to go it alone. And we top it all off with great personality, energy, and a commitment to creating a positive wake in our community. iContact is a service of Vocus.“