This is a guest post by Tiago Veloso, the founder of Visual Loop, a collaborative digital environment for everything related to information design and data visualization. He lives in Brazil, and you can connect with him online on Twitter and LinkedIn.

 

Yes, the Super Bowl was a couple of weeks ago, and that usually means ‘old news’ in today’s ‘Internet time’. After that, we had the Oscars and Valentine’s Day, not to mention other news like the Pope’s resignation and the meteorite fragments that hit Russia, taking over the web. However, the amazing numbers behind this year’s edition alone are enough reason to make this post, gathering some of infographics created around ‘The Big Game’.

We’ll be focusing on the facts and figures behind the advertising machine that this event has become, with companies from all sectors investing millions of dollars to get, sometimes, just a few seconds of exposure. You’ll find also several interesting numbers about the impact of the Super Bowl in the Internet, especially on social networking sites – also known as “The Social Bowl”.

Ads Made Up 30% of Super Bowl Tweets | Via

The amazing numbers behind Super Bowl Marketing in 15 infographics

The Social Bowl – 49ers vs Ravens | Via

The amazing numbers behind Super Bowl Marketing in 15 infographics

Who Won the 2013 Social Media SuperBowl? | Via

The amazing numbers behind Super Bowl Marketing in 15 infographics

Who Won the 2013 Social Media SuperBowl? | Via

The amazing numbers behind Super Bowl Marketing in 15 infographics

How Much Does a Super Bowl Ad Cost? | Via

The amazing numbers behind Super Bowl Marketing in 15 infographics

Super Bowl Ads of 2013 | Via

The amazing numbers behind Super Bowl Marketing in 15 infographics

Ultimate Super Bowl Facts, Stats, & Trivia Guide | Via

The amazing numbers behind Super Bowl Marketing in 15 infographics

Super Bowl Ad Spending Doubled Since 2003 | Via

The amazing numbers behind Super Bowl Marketing in 15 infographics

7 Marketing Lessons for Next Year’s Super Bowl Advertisers | Via

The amazing numbers behind Super Bowl Marketing in 15 infographics

Super Bowl XLVII Falls Short of Ratings Record | Via

The amazing numbers behind Super Bowl Marketing in 15 infographics
The amazing numbers behind Super Bowl Marketing in 15 infographics

#Superbowl on Twitter | Via

The amazing numbers behind Super Bowl Marketing in 15 infographics

Super Bowl Past & Present – how many restrooms, jobs, team records & more | Via

The amazing numbers behind Super Bowl Marketing in 15 infographics

Big Numbers for the Big Game | Via

The amazing numbers behind Super Bowl Marketing in 15 infographics

Super bowl Commercial breakdown | Via

The amazing numbers behind Super Bowl Marketing in 15 infographics

As usual, feel free to leave us your suggestions for other Super Bowl infographics on the comments, and you might also like this Pinterest Board, dedicated to The Big Game.