Finally we give away a new must-own title for every creative mind. Our friends from Thames & Hudson are kind enough to offer you a copy of The Advertising Concept Book, hands down the best advertising & inspiration book I have ever read! Read on and enter the giveaway.
The Author – Pete Barry
Pete Barry is a prolific author, art director and teacher (that’s why the book is a complete advertising guide, not a coffee table book). He began his advertising career as an art director at Ogilvy, London, works as a copywriter in New York since 2000 and teaches Advertising Design at Syracuse University (you lucky students!)
The Publisher – Thames & Hudson
Thames & Hudson is one of the world’s leading publishers of illustrated books on art, architecture, design and visual culture. So this is one of our favorite publishers ever, with tons of books published over the last 60 years on our ‘must read’ list. Every designer should own at least a few titles from Thames & Hudson, not to impress his friends with some coffee table books, but to get inspired and learn new techniques from the most creative minds in the world.
The Advertising Concept Book: Think Now, Design Later
Long story short, The Advertising Concept Book is an invaluable resource for students, teachers and creative professionals in design, illustration, copywriting and advertising. As I said earlier, it’s not the average inspiration book, with lovely graphics and some caption text. Au contraire! It’s a must read theory book, an Advertising Bible, a manual for creative souls, filled with tons of insights, enlightening explanations and nearly 400 award winning visuals reduced to their essence – concept drawings made by Barry himself. I guarantee you’ll love this book and read it from cover to cover with maximum interest. This is also the perfect gift idea for any design enthusiast and at just $19.99 on Amazon is a steal!
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The Giveaway
Enter to win the The Advertising Concept Book:
- tell us in the comments why do you deserve the most comprehensive and stylish book about design and advertising
- tweet this message: Win The Advertising Concept Book from Thames & Hudson and @InspiredMag http://su.pr/63yzXt RT to enter the giveaway!
The Winner
Congratulations to all our participants, thank you all for answering and stay tuned for more guys!
Today’s winner is picked by Mr. Pete Barry himself and his name is… Peter V – I really wanted to have this book but when i went to the shop to buy it someone took the last one just before me and now i have to wait two months before they get new ones. I had a look at the most of the books about graphic design and “the Advertising Concept Book” really was the best one. Thanks!
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Silver Sova November 30, 2009
After reading all these comments by students around the world, saying how they could benefit from the book in question for their studies, after reading about Jasmine, an ad student in UCSD, who needs it to push forward, or learning that Chuck, a teacher, would love to use it in his classes, after giggling over the statement from Yana, that she is determined to brake every rule the book lists, I see that I probably don’t need it as much as them. I would set in on the shelf, be happy there’s a book looking oh-so-great in my room and occasionally using it to boost my inspiration. And that’s it. So I’m not going to buy it. I’m not going to spend 20$ on that. It’s just not THAT important. But if there’s someone who really needs it to keep on studying or teaching, then, if you ask me, 20$ isn’t such a huge bump to overcome.
wedgie November 30, 2009
‘cos i’m british, living here trying to work out how the bloody hell you guys think!
oh yeah, and i’m skint!
Ben November 30, 2009
Like nuclear power, reality TV and razors, advertising is only evil in the wrong hands. I need to read this book before I do something foolish with my mind.
Taylor November 30, 2009
I often get bogged down in design too early. Need to break the mold with some creative thinking techniques early – hopefully inspired by this book!
Nika December 1, 2009
Wow, I definitely must put that one my Amazon wishlist!
Tomislav December 1, 2009
I deserve it because I want to learn about advertising and because it is my passion, and my college courses have nothing to do with it!
Tara O'Connell December 1, 2009
Been in a fast food design agency for too long and fear burnout – I need this book to reinvigorate my career cos I can’t do anythng else!
Andrea December 1, 2009
Design & Advertise…An explosive mix ! I need it.
waqas December 1, 2009
I think this book will enhance my advertising concepts and I will be able to master myself in the field of advertising.
Elizabeth December 1, 2009
I have this book myself, so don’t put me in the running! I just wanted to say that I adore it, so whoever wins a copy is in for a great treat.
Peter V December 2, 2009
I really wanted to have this book but when i went to the shop to buy it someone took the last one just before me and now i have to wait two months before they get new ones.
I had a look at the most of the books about graphic design and “the Advertising Concept Book” really was the best one.
Thanks
jason December 2, 2009
I’ll read it front to back everyday
BasicShift December 3, 2009
As a marketing director looking to do the right thing for customers and designers alike, I think this book could change my understanding of the design process and better my team.
Rich Hemsley December 3, 2009
I need this book because I’m a design student trying to build my advertising skill set.
Dnyanesh Mankar December 3, 2009
I am greedy. That’s it!
The Hungry Mouse December 3, 2009
For inspiration, of course! :D
lau_anca December 3, 2009
I think I deserve the book because November 27th is my birthday :P And this was on my wish list. Besides that, one of my biggest questions to date is the gap between advertising and design. School didn’t help much and I think that reading this book will enable me to infuse a deeper meaning into the images and the designs I create.
Thank you
lau_anca December 3, 2009
here’s the link to the tweet : http://twitter.com/lau_anca
Jody Gumbs December 4, 2009
I am a Design student and would consider this book a great asset to my learning.
Zillah Bugeja December 14, 2009
I love learning, it’s a thrill, a passion. I love to be inspired and come up with new ahas. Playing with words and images and seeing how many layers and new ideas I can come up with is so exciting. Connections and creations are what I am about. Thanks for helping me to do it better.