At the end of November, centered around an online brand activation campaign, Schweppes launched the Schweppesonality campaign. A ground breaking activation campaign that features an interactive viral film and is empowered by all social media. The viral experience consists of a personalized film, made possible through a facebook connection. The viral takes the participator into the…Continue Reading “HOW TO: Create a Mainstream Viral Campaign – SCHWEPPESONALITY”
The new video from Benoit Pioulard is absolutely stunning. Directed by Church & Steak, a film collective founded by Josh Lowman and Rinee Shah.