SEO

Customer reviews, or online testimonials, have been a major component of websites since the 1990s. It’s true that the makeup of customer reviews have drastically changed – from social media to photo testimonials – the fundamentals of this proven tactic remain strong. User reviews have proven time and time again that they are important sales…Continue Reading “How online customer reviews impact your SEO efforts”

Google-Analytics-Mobile

Google Analytics is an extremely useful tool provided free-of-charge by Google. With Analytics, you can easily track the overall success of your website and digital marketing campaigns. With a little bit of reading and a good bit of practice with it, you can understand Analytics in no time! We’re going to give you a quick…Continue Reading “Understanding Google Analytics: everything you need to know to get started”

must follow copy

Between the Panda, Penguin, and now Hummingbird Google algorithm updates, if you aren’t following the SEO trends, you may see a significant drop in traffic, rankings, and overall conversions. Google has made a large push to mobile as a major element of SEO and the recent algorithm changes have made it evidently clear: they aren’t…Continue Reading “Top 7 SEO trends you need to follow to succeed”

better designer

Search engine optimizers (SEOs) and web designers don’t always get along. To SEOs, web designers can sometimes be a little too concerned with looks, missing important elements that may help create more conversions for a site; to web designers, SEOs can make changes that ruin the overall aesthetic of the site; however, SEOs and web…Continue Reading “7 Ways to be a better designer: SEOs and clients will thank you”

feat seo

With the increased importance of secure https websites, a lot of webmasters will be securing their sites in 2015, or changing their domains altogether. This process can be cumbersome, and if it isn’t done properly, SEO and keyword rankings can be significantly affected. These 5 key elements will help ensure that the changeover process goes…Continue Reading “5 Key SEO elements to remember when switching domains”

infinite-scroll-vs-pagination

For a long time now, infinite scrolling has become a huge web design trend. First of all, let’s go over what infinite scrolling is in the first place. Take a look at your Twitter page and find the bottom of the page. If you find it, I’ll be impressed. This is part of why social…Continue Reading “Infinite Scrolling Will Become Very SEO-Friendly”