Google-Analytics-Mobile

Google Analytics is an extremely useful tool provided free-of-charge by Google. With Analytics, you can easily track the overall success of your website and digital marketing campaigns. With a little bit of reading and a good bit of practice with it, you can understand Analytics in no time! We’re going to give you a quickContinue Reading “Understanding Google Analytics: everything you need to know to get started”

must follow copy

Between the Panda, Penguin, and now Hummingbird Google algorithm updates, if you aren’t following the SEO trends, you may see a significant drop in traffic, rankings, and overall conversions. Google has made a large push to mobile as a major element of SEO and the recent algorithm changes have made it evidently clear: they aren’tContinue Reading “Top 7 SEO trends you need to follow to succeed”

Halloween Blog Image

Online marketing is a powerful force. Used wisely, it can bring success and great fortune your way. However, it also has a dark side, and when foolish and uninitiated marketers meddle with forces they don’t truly understand, there’s often a heavy toll to pay… So, as it’s Halloween, let’s cast our eyes over some trulyContinue Reading “10 horror stories from the world of online marketing”

sins

As a new, or even long running Shopify store, marketing and search engine optimisation of your website may not be the first thing on your mind. But did you know that approximately 70% of all visitors to a website land through “organic” search results? Focusing on naturally marketing your Shopify store is as important asContinue Reading “5 Shopify SEO sins you may not know about”

touch

The world is becoming an increasingly tablet driven place, and a lot of companies are jumping on the bandwagon. While the notion of using a personal computing device to handle everyday business is still a fairly new one, particularly when it comes to tablets, many forward thinking businesses are getting involved at a rapid pace.Continue Reading “9 companies using tablets to drive revenue”