Email Direct Marketing Campaigns (EDMs) are becoming an increasingly popular method of communication and, assuming you are not a business selling male enhancement products, they can be very effective. But before you start coding an HTML email, there a few things you should be aware of. 1. Scrap Divs, Tables are back. You have probably [...]
I think we can all agree Amazon.com is a pretty uninspiring website, no revelation there. They were once known for pioneering much of what is now referred to as ‘standards’ in ecommerce. These days, the online giant is looking a little worse for wear. Personally, I’ve been avoiding the website for years because of how unappealing I find it, so when I recently went to buy a Kindle I was not surprised to learn of some major fragmentation and usability problems.
Follow Patrick Branigan on Twitter @pbranigan | patrickbranigan.com | fourfifthsdesign.com In September of 2007, I chose to engage in a four year art program at the University at Buffalo’s Department of Visual Studies. My hope was that my interest in graphic design would lead me on a path far from the arid and repetitive routine [...]
Craig Baldwin writes a helpful column here at Inspired Mag were he organizes and posts the best design inspiration to be found on the web. His posts are great for designers looking for an extra boost. But without offline inspiration, you risk to narrow your vision of creativity. Lately, it’s started to become forgotten that your designs can be inspired not just by the work of others, but by your surroundings and the objects around you.
Many things have been written about the millennial generation. They have been labeled everything from entitled slackers to tech savvy, new media socialites. They are highly creative but easily distracted, media savvy yet brand receptive. No other demographic is primed for the web like the millennial generation, and no other generation has influenced it more. Oh, and they like to share.
You may or may not know it, but you’re a designer. We’re all designers. Because at its core, design is simply creating a way to do something. It’s true, some people are more adept at this than others (and thank goodness for that). But, if you stop to think about all the things that are [...]