This is a guest post by Alex Mathers, founder of Red Lemon Club, a self-taught illustrator and writer who believes that any freelancer passionate about work they are good at deserves to create a successful and thriving career from it. Alex recently released an extremely useful online course titled The Freelancer’s Guide to Winning Incredible Clients through [...]
“We don’t work on assembly line anymore, we work on projects.” – Seth Godin – And I cannot disagree more. I often catch myself telling my friends that I couldn’t pick up their call because I was working on a project. But really, I was not.
So you have a new client and you’ve been assigned the case of producing a killer design for them. Something that only you have been entrusted with… The big opportunity comes…You sit down with them or converse through email and the only thing you can come up with is “What are you looking for?”