uberVU’s powerful software automatically analyzes over a billion weekly mentions on social media networks to provide marketers with unique insights and awesome metrics on the conversations that matter most.
In order to compare the brands, we set up search streams for each brand in the uberVU platform, including variations in spelling (e.g. “Lowes” and “Lowe’s”). We’ve compared the results from the past two weeks to determine our winner.
Roll up your sleeves. Let’s see who’s mastering social renovations.
Round One: Mentions
With 3,282 mentions, Home Depot wins the first round, easily outperforming Lowe’s 2,876 mentions.
Round Two: Exposure
So we now know how many mentions each store had, but how far did those mentions reach? We used the uberVU platform to calculate each store’s exposure, which is the total possible number of views, based on how many followers are in the networks of those that generated the mentions. While Lowe’s had a lower amount of total mentions, it looks like those mentions went a lot farther than Home Depot’s. With 4,480,070 impressions, Lowe’s takes the win in round two by having more than four times as many impressions as Home Depot, who only racked up 744,341 impressions.
Round Three: Sentiment
With the score all tied up we turn to sentiment to determine our winner. Home Depot had the most mentions and Lowe’s had the largest potential audience, but which store is generating the most positive mentions? With 35%, Home Depot just edges out Lowe’s 31% of positive mentions.
Winner: Home Depot
Overall Winner: Home Depot
With wins in overall mentions and sentiment, we declare the winner of this Social Media Face Off to be Home Depot. While Lowe’s put up a good fight, only one home improvement store can take home the hardware.
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