As 99,99% of you know, Google Analytics provides important information about your website. You can get data about how many people visit your site, how they use it, how long they stay, how they got there, and most important, how you can keep them coming back. It also measures information about sales and conversions.
Although Google provides these analytics via its own website, there’s no shortage of tools available to make the use of Google Analytics even easier. Here are some applications that enable you to get the most from Google Analytics.
Google Analytics Evolution is a web application that enables you to retrieve, visualize, export, and compare analytics from multiple Google Analytics profiles. Reports can be customized to a specific time period and can also provide information about trends in website traffic. Best of all, it’s free.
If you’re looking for a custom report automation tool for both Google AdWords and Google Analytics, then look no further than Reporting Suite. It allows you to report on multiple AdWords accounts at the same time, combine remote data sources with Google data to create specialized reports, and develop white-labeled dashboards. It offers a 15-day free trial.
Have you ever wanted to view your website traffic information in the form of an infographic? Good news: you can do that with Visually GA Report. Even better, you can receive the infographic by email on a weekly basis. That’s a lot easier than logging into Google Analytics all the time to check your data, right?
Analytics Canvas enables you to handle large sets of data, upload cost data, and leverage the use of all analytics in a single platform. This is a great tool if you need to query, combine, transform, and summarize hundreds of thousands or even millions of rows of information.
Analytics Canvas can also perform read/write actions on numerous data source options, including SQL Server, Excel, Oracle, MySQL, and even text files.
NEXT is a great tool that not only queries data from Google Analytics, but can also do it from social media sites such as Twitter, Facebook, and YouTube. The tool also provides you with an automated data refresh capability, which saves you hours of time-consuming Excel work.
If you’re doing any kind of pay-per-click analysis, NEXT enables you to upload information about clicks and impressions from numerous ad sources, including Bing and Facebook ads.