This weekly column is presented by Paper Tiger, a scrappy, DIY, New York City Metro Area branding, design and development firm. The company was founded in 2008 by despondent entertainment industry veterans Marc and Jason Debiak.

There are some people who need absolute silence in order to get work done. Others, like the staff at Paper Tiger, need constant audio companionship to keep us sane/motivated. Music is the soundtrack to our creativity. It makes work possible, helps define who we are and adds just enough fuel to our day to get us over most major hurdles. Each week, thanks to our new friends at Inspired Mag, we aim to bring you a new musical suggestion, complete with a recommendation for it’s “intended use”. We hope to explore the full spectrum of musical tastes, so check back each week! Who knows, maybe your favorite track off of the Karate Kid soundtrack might get mentioned ;)

Artist: Midlake
Album: The Courage of Others
Genre: Folk, Indie Rock

The Courage of Others marks a significant milestone for Midlake (Denton, TX – USA), a band who have been struggling to find their voice since 1999. The album, which was released back in February of 2010, has a retro, almost “psychedelic folk” atmosphere. Classic Vietnam-era rock instantly comes to mind when the album starts out with “The Acts of Man”, complete with Jethro Tull-influenced flute. Sometimes, the only thing missing is distant helicopter sound effects and the sounds of gunfire.

The Paper Tiger staff was lucky enough to catch Midlake live at SXSW in March ’10 while on a company retreat/gentlemen’s intermission. We found ourselves going through several phases of falling in love with the band. First, it was slightly sarcastic admiration. Then it turned to head-scratching daily listens. Finally, downright obsession coupled with back-catalog acquisition.

Intended Use: Designing for a client with a nature themed product. Think woods, organic, retro, canoes, tents, bug spray, helicopters, beards, flutes, cans of beer, haunted marshmallow, alcoholic werewolf.

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