Almost every business has a web presence these days; from single page ‘business card’ style sites, to million+ product e-commerce hubs, owning a website is as universal as taxes. Of course, there are new startups, but even in those cases entrepreneurs tend to have bought a domain name, or thrown up a template.
It’s no surprise then that the bread and butter for most web designers is not site design, but redesign. On the surface, redesign looks easy; you have a starting point, with some real world data on what is and isn’t working for your client. Once you dive a little deeper you’ll find redesigns are a minefield of competing ideas. It will take all of your skill to exploit the current site’s successes and identify its failings.
Moreover, there is no room for error in a redesign. Clients have often been burned by poor results in the past and are more cautious. They’re more likely to have spent a long time analyzing their site themselves. They’re probably frustrated by the need for a redesign, or what is sometimes worse, they’re so excited by it that they’re spilling over with ideas, many of which aren’t appropriate.
Happily, there’s a lot of great advice available on how to tackle this tricky task and one of the best sources is Smashing Magazine’s current set of eBooks. Worth nearly $40, MightyDeals.com has arranged a 40% discount on this great set:
Smashing Book #3: Redesign The Web is 340 pages of advice on vital subjects like: the business aspects of redesigning a site; platform considerations; upgrading code to HTML5 and CSS3; important considerations of mobile design; and of course, going responsive.
Smashing Book #3 1/3 takes redesigns to the next level: insert ‘story’ into your redesign to engage users; rethink and repurpose navigation to improve UX; make the site’s content work harder; and there’s even a detailed case study of Smashing’s own redesign.
Essentials of Mobile Design, Mobile Design Patterns, Designing For Android and Designing For iPhone cover the essentials of the biggest reason clients cite for redesigning their site: mobile compatibility. Learn the difference between mobile sites and apps, marketing, and the all important responsive techniques you’ll need.
The set of six books comes in DRM-free format, as PDFs, ePUBs and MOBIs, so you can study them however and wherever you like. Head over to MightyDeals now to take advantage of this great offer.