Your website is your company’s online salesperson. When you’re sleeping, going out with friends, or taking a vacation, your website is there selling your company/service/products 24 hours a day, 7 days a week.
Being designers, we are often thinking about just that: design. We critique the way a website looks and drill down to the very last detail. Design is very important, but I want to devote this post to content. Consumers, clients, and people in general look to websites to have questions answered. You want your website to be a website that answers questions – not one that makes users ask them.
I can think of many occasions when I’ve looked for specific information about a retail location (mainly store hours – why don’t all businesses put store hours on their websites?!), and couldn’t find the information I was searching for. It’s frustrating. I’ve put together a list of items that MUST be included on your website, whether you are a freelance web developer or the owner of a big-time web design company.
What Kind of Web Design & Development Firm Are You?
This should be self-explanatory, but let potential clients know who you are. How many employees do you have? How long have you been in business? What’s your company culture like? Give as much information about your business as possible.
What Web Design & Development Experience Does Your Company Have?
Are you a new web designer? Have you been in the business for a long time? Do you have any big, featured projects? Answer these questions on your website to let potential clients know that you are the expert and that you can offer them a valuable service.
How/When Can I Contact Your Office?
This should also be self-explanatory. List as many lines of communication as possible – emails, phone numbers, contact forms, etc. It will also be helpful to put hours of operation on your website.
What Do Your Other Web Design Clients Have to Say?
Whether you’ve had 2 or 100 clients, reach out to some of them for testimonials. Word-of-mouth is one of the cheapest and most effective forms of advertising. Use your testimonials to show potential clients that your current clients are happy with your services.
What Web Design & Development Services Do You Offer?
I know the InspiredM audience knows that web design is not simply a product that is ordered and finished in no time – it’s a process with many options. If your company offers a variety of web services, list them. Maybe a potential client is simply looking for some online advertising or maybe they want a full-blown e-commerce site. Do both? Put it on the website
If I Choose You, How Will The Web Design Process Work?
Clients are often confused about the web design process, and some need to have a little more guidance than others. Atilus offers services from full-blown website redesign to the simpler pay-per-click advertising with AdWords. We let clients know exactly what they can expect from us throughout the entire process. Give potential clients some guidance as to how the process will work should they choose you.
Honestly, the list goes on and on. It’s very simple to come up with the rest – simply put yourself in a potential client’s shoes (one that doesn’t know too much about web design/development in general). What questions would YOU want answered?