In this latest installment of the iNoobs series I thought we would quickly touch upon the issue of marketing, particularly online marketing and SEO (or search engine optimization). My thoughts on the structure of this series would be I would breeze across the big important ideas:

[infobox margin_bottom="0" margin_top="0" border_radius="all" color="white" title=""] iNoobs is a series of articles for those new to web design and web development, created by Zach Katkin, founder of Promana.net, a brilliant resource for small business software news. [/infobox]
  • Hosting
  • HTML/CSS
  • Design
  • Structure (Content Management Systems)
  • Programming
  • Marketing
  • Give a quick intro (and sell you on WHY they’re so important)

And then dive deeper into each topic.

So How Much Do YOU Really Need to Learn About SEO?

How Much Do I Really Need To Learn About SEO?Winning online obviously relies a lot on getting your website found and driving in lots of traffic. Of course in order to do this it means the quest for better search engine rankings and SEO (search engine optimization). There is no question that SEO can seem to be very complex and confusing, so how much do you really need to learn and how much time should you spend doing it?

As a business owner or entrepreneur there is often a tendency to want to know everything and how everything works. Unfortunately with SEO this can mean a lot of time spent learning. You will discover on page SEO, off page SEO, keywords, keyword density, tags, back links, internal links and a lot more. To add to the confusion getting answers on best search engine optimization practices and techniques can be like asking 5 attorneys or 5 tax accountants the same question – you might get 5 totally different answers. On top of this, you have to recognize that search engine optimization and what determines search engine rankings is constantly evolving. It is not really something you can cram in a two week course for and then have mastered for the next 5 years.

It is great to know SEO so that if nothing else you can do better at crafting your content, keep your web developer honest and know the difference between a good designer who knows what they are talking about and one who doesn’t. Though what you should really be asking yourself is do you want to spend your time studying to become an SEO expert or do you want to be out there doing what you are best at, selling your products and services or expanding on your strategies and making real money?

In contrast, any of you considering getting into web development and Internet marketing as a profession, you must endeavour to learn all you can about SEO and set aside time to regularly improve your knowledge. Your SEO skills can make all the difference in winning clients, differentiating your services and gaining referrals. Keep in mind that creating a visually dazzling website and one that will actually produce results for a client are often two completely different things. The buzz that comes with receiving an incredible looking site can quickly wear off if no business is coming in, so also strive to understand the commercial value of your keywords and SEO for your individual customers and you can be sure those who are seeing success will quickly become raving fans.