The IT landscape has been redrawn thanks to a little something called the cloud. If you’ve been trying to ignore it, it’s time to get your head out of the clouds and face facts: cloud computing is here to stay, and it’s only a matter of time before it makes traditional hardware obsolete. Until very…Continue Reading “Getting Your Small Business off the Ground and into the Cloud”

After the economic crisis, everyone was discussing the importance of job security, however slowly the important factors in a career are starting to shift. Once again people are looking for a career that matters and gives them a sense of purpose. So if you are tired of doing the same job day in and day…Continue Reading “Are you living the dream or is it time for a career change?”

Sales and marketing both share something in common which needs to be understood in order to achieve a successful business, and that’s susceptibility and desensitisation. The more you see something unique or strange, the less it becomes a shock to you, as your brain will naturally familiarise itself with the thought of it. As you can…Continue Reading “How to increase sales by understanding the human mind”

6:00p.m. You step out of a cab and head towards the stadium. It’s Game day, the day you’ve been waiting for. Red Sox vs. Mets. Your phone begins to vibrates. “Welcome to Citi Field”, you read, along with the game information, and a personalized stadium guide. As you approach the gates your ticket barcode pops-up…Continue Reading “The many ways iBeacon is shaping our world”

This is the latest episode of iNoobs, a writeup series aimed at web professionals who are just starting up. Web designs with spinning or flashing graphic used to be considered cool a while ago. Now, consumers find that they don’t add to a site at all. It’s a distraction. A site needs to load fast and the…Continue Reading “iNoobs: Consumers prefer simple web designs”

Building a website is a process, and a long one at that. It takes precious time, handiwork, and numerous resources to get the job finished. When it’s all said and done, how do you know what’s working? Is it when you think the site is attractive? Is it when your client thinks it looks pretty?…Continue Reading “iNoobs: Why Usability Testing Is Important”