Many things have been written about the millennial generation. They have been labeled everything from entitled slackers to tech savvy, new media socialites. They are highly creative but easily distracted, media savvy yet brand receptive. No other demographic is primed for the web like the millennial generation, and no other generation has influenced it more. Oh, and they like to share.
Social media marketers take note. In light of the recent midterm elections, what do Foursquare, Twitter and Facebook all have in common? If you said that they all care deeply about democracy, well…you’d be wrong. (And if you said that they are all social media giants, well then, you’d be Captain Obvious). The answer? They all know how to leverage a social event and they know how to make themselves useful.