Our logo is a crucial part of our branding. It is the visual representation of our brand that is synonymous with what our company is. It is therefore important that our logo is relevant, and continues to be relevant to what our business does, and the story we want to tell. In this article we…Continue Reading “HOW TO: tell if your business needs a new logo”
As an artist I always find it difficult describing to people what it is I do. Do I tell them I’m a graphic artist or a graphic designer? An illustrator perhaps? I do create things that go on web pages, so does that make me a web designer, too?