Posts by Author: 2 posts by alanmartin

In this tutorial, I’m going to show you how I went about producing an elegant logo for an Australian hair salon. Origin Hair Salon advertised on DesignCrowd for a logo update, and this piece was the winning submission. Let’s start with the client’s brief, which is simple and straightfoward. Creative Brief “We are looking for [...]

All business writing has one goal and that’s to persuade someone to do something. Whether you’re writing a blog post or sales copy, you want your audience to act. Persuasive writing can often be the most difficult type of writing, especially when the average person is barraged daily by a never-ending flow of information.

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