Creating infographics is a great way to market your services and establish yourself as an authority in your industry. Infographics are easy to understand for common internet users and usually get shared a lot more than text articles.
However, not all infographics find the same level of success. In fact, a large number of infographics never make it big because of the shortcomings in their designs and data.
The following signs can help you identify if your infographic is going in the right direction or going down the drain.
1. Your Objective is Not Clear
Having an unclear objective is the most visible indication that your infographic is doomed. The idea of designing infographics is very appealing, but you first need to know the objectives that you’re trying to achieve through it.
There are a number of reasons why you can create infographics. You can use them to boost your website traffic, enhance the reputation of your brand or drive direct sales.
Whatever your objective is, it needs to be clear in your mind. Otherwise it will clearly reflect in the overall design of your infographic.
2. You Chose the Wrong Tool
You may have the most fascinating ideas or unique solutions to complex problems but if you choose the wrong tool,you will never be able to transfer your imagination into an engaging infographic.
Some of the most apparent indications of the wrong infographic tool are limited functionality, shortage of engaging template designs, insufficient data illustration tools and absence of social media integration. There’s no point in developing an infographic that does not appeal to the viewer.
One of the best examples of a comprehensive infographic designing tool is the EWC Presenter. This free online infographic tool offers the perfect combination of beautiful templates, high quality design features and engaging data illustrations.
Just like WordPress is the foremost tool for blogging and IM Creator is the top tool for building HTML5 websites, Presenter is the top tool for creating infographics.
There are many other online infographic tools available as well, but you need to keep your objective in mind before finalizing your selection.
3. Your Design is Too Complex
Infographics are creative pieces of design and demand creativity from their designers as well. However, there’s a fine line between creativity and unnecessary complexity.
The moment you cross this line, your infographic gets in danger of losingits grip on the audience.
The complexity of design is not limited to the usage of abstract art and indirectly related objects only, it also includes the way information flows within your design.
One of the core objectives of designing infographics is to conveniently present complex ideas and information in a manner that is easy to understand and remember.
If the core design of your infographic is not in line with this objective, it will end up being an ineffective combination of attractive colors and objects that serves no useful purpose.
4. Your Work is Not Original
Just like copied text content, duplicate infographic designs are very easy to identify. This is because infographics are shared frequently and any copied design is likely to be identified by the users.
But that is not the only problem with copied infographics. It takes a lot of effort and time to manually design infographics and whenever companies invest their time in creating infographics, they make sure that the design clearly relates with their brand and image.
So when designs are copied, not only do they lack originality, but often end up looking plain awkward because of their incompatibility with the content inside the infographic.
5. You’ve Used Too Much Text
One of the major reasons for the success of infographics is their visual appeal and attractive data illustrations. This is what differentiates them from the conventional text articles.
So when you add too much text content in your infographic, it kills the core purpose behind it. But that does not mean you provide no descriptions at all.
Strike the right balance and add descriptive content only where necessary.
6. Your Data Sources Are Unknown
How do you expect people to share and appreciate your infographic when you fail to highlight the sources of your core data?
The first question that comes to mind when you see a data rich infographic is about its credibility. Infographics are based on complex data sets, facts and numbers. No one would be willing to share infographics that lack proper citation.
Therefore, if your infographic is missing this key element, then your chances of success are next to nothing.
7. Your Infographic is Too Long
A major advantage of infographics is that they are easy to remember and recall. But if your infographic is too long, you might risk losing the attention of your audience half way through it.
A good way to avoid this mistake is to limit the focus of your infographic. Don’t try to address a dozen issues in a single infographic. Take one issue at a time and dive deep into it.
This will make your infographic much more valuable and easy to remember.
Ideally, you should look to limit your infographics to 8000 pixels and 1.5 MB in file size, to avoid the risk of losing visitors to lengthy load times.
8. Your Color Combinations Suck
Infographics are all about attractive colors and eye-catching designs. However, this is where many infographics go wrong as well.
An early sign is the usage of random colors just for the sake of highlighting different sections on the infographic. This strategy is bound to fail.
A better way is to select a central theme color and use different shades of this color throughout the infographic.
You can also use two or three complimenting colors as well. But all this needs to be done very carefully since a slight error in color combinations may prove deadly for your design.
Joseph is a marketing expert and design enthusiast. He works for Hindsite interactive, a top web design company.