Pinterest may be the new kid on the block when it comes to social networking sites, but it is already making its presence known in huge ways. In fact, it already has a retention rate higher than what networking giant Twitter had during the same phase of development. For bloggers, it offers offers new and innovative ways of connecting with readers and reaching a broader audience. Still not convinced? Here are the top 5 reasons why your blog should be on Pinterest:
A Picture is Worth a Thousand Words
So much of blogging is built around text. Social networking through sites like Twitter and Facebook rely heavily on even more words. Pinterest is different. It allows you to express ideas and convey messages through images instead of written words. With the right picture, or stickers, it is possible to generate interest and share a message without ever saying a word. By building interesting Pinboards that are relevant to your blog, you can build a dedicated following before they ever even visit your website.
An important aspect of getting any blog seen by a vast number of web users is link building. Whenever you pin something on Pinterest, a do-follow link is created that links to the source page of the image. Each time the image is repinned by another user, the link is preserved. The result is a lot of back links. One interesting pin can lead to thousands of back links if it is pinned or repinned by users with great enough reach.
Allowing Others to Promote Your Blog
One of the greatest things about Pinterest is that it allows users to promote whatever they love by simply sharing. When they stumble upon one of your pins, they can repin it for their followers to see. In addition, by adding “Pin It” buttons to your blog posts you can allow users to easily share their favorite posts. In many ways, this is much more effective than self-promotion. To protect your online reputation, it is good to allow others to pin your content rather than spamming Pinboards with all self-promotional material.
Social networking is all about interacting with vast numbers of people. Pinterest provides not only an excellent platform for reaching existing followers but also for finding new people who are interested in your blog. When a user pins or repins content from your blog, it can be seen by everyone that follows that person or the Pinboard they put it on. This means that your image is being seen not only by the user’s friends but also by individuals who are interested specifically in the subject of your pin. When you create pins of other peoples’ work in categories that are relevant to your blog, you are also building relationships by providing your users with content they enjoy.
A Never Ending Source of Inspiration
Every blogger gets a case of writer’s block every once in a while. What better way to get some inspiration than by browsing Pinterest for images that spark ideas? When you pin your images, other users can comment. If you get several comments or repins on a specific image, take it as confirmation that it is a topic users are interested in, and get writing!
Plenty of big businesses have already jumped on board with Pinterest. Because it allows users to share interests with pictures instead of words, it is different from other social networking websites and makes it possible for bloggers to connect and generate interest without ever saying a word.