While print advertising always seems like a marketer’s dream when compared to online ads, it’s yet another field where it’s getting more and more difficult to cut through the noise and deliver the client’s message.

In the digital age, the attention span of the consumer is razor thin, making it harder for advertisers to secure attention whether it’s in print or on the web. To combat this, we’re seeing advertisers reach for a minimalist approach, using little copy and sparse imagery to convey a message simply that gets attention more for what’s not there.

Below is a showcase of 40 creative and beautifully designed minimalist print ads. The messages are quick and easily digestible. Take a look!

Ace

Adidas

Alka Seltzer

Alka Seltzer

Bic

Bic

Bounce

Bounce

BMW

BMW

Cafe Venezia

Cafe Venezia

Canadian Dental Association

Canadian Dental Association

Cannes Young Lions

Cannes Young Lions

Calgary Farmers Market

Calgary Farmers Market

Citric

Citric

Coke

Coke

Colgate

Colgate

Dig2Go

dig2go

Durex

Durex

The Economist

The Economist

Faber Castell

Faber Castell

FedEx

FedEx

GeekSquad

GeekSquad

Hospital Aleman

Hospital Aleman

Heineken

Heineken

Heinz

Heinz

Hubba Bubba

Hubba Bubba

Jeep

Jeep

Jeternel

Jeternel

LA Folding Bike

Adidas

Lego

Lego

Listerine

Listerine

McDonalds

McDonalds

Mitsubishi

Mitsubishi

MTV

MTV

Orbit

Orbit

Orion

Orion

Oxy

Oxy

Play-Doh

Play-Doh

SanDisk

SanDisk

Sensodyne

Sensodyne

Veet

Veet

Volkswagen

VW

Western Union

Western Union

WWF

WWF

Conclusion

Advertisers are going to greater lengths than ever before to captivate our attention. Where will they turn next? Tell us what you expect the next great print advertising trend will be in the comments.

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