While print advertising always seems like a marketer’s dream when compared to online ads, it’s yet another field where it’s getting more and more difficult to cut through the noise and deliver the client’s message.
In the digital age, the attention span of the consumer is razor thin, making it harder for advertisers to secure attention whether it’s in print or on the web. To combat this, we’re seeing advertisers reach for a minimalist approach, using little copy and sparse imagery to convey a message simply that gets attention more for what’s not there.
Below is a showcase of 40 creative and beautifully designed minimalist print ads. The messages are quick and easily digestible. Take a look!
Ace
Alka Seltzer
Bic
Bounce
BMW
Cafe Venezia
Canadian Dental Association
Cannes Young Lions
Calgary Farmers Market
Citric
Coke
Colgate
Dig2Go
Durex
The Economist
Faber Castell
FedEx
GeekSquad
Hospital Aleman
Heineken
Heinz
Hubba Bubba
Jeep
Jeternel
LA Folding Bike
Lego
Listerine
McDonalds
Mitsubishi
MTV
Orbit
Orion
Oxy
Play-Doh
SanDisk
Sensodyne
Veet
Volkswagen
Western Union
WWF
Conclusion
Advertisers are going to greater lengths than ever before to captivate our attention. Where will they turn next? Tell us what you expect the next great print advertising trend will be in the comments.
Need a print designer?
Hire Jordan Gladman – the author of this blog post.
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Find freelance print ad design and print design jobs online at DesignCrowd.com.
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Webdesign Eindhoven June 28, 2011
Very cool collection! Thanks for the inspiration.
Chris Bennett June 28, 2011
Well done. A great way to draw attention to your services.
Tiffany June 29, 2011
Awesome! Lots of “why didn’t I think of that?” cleverness. :) Great collection, thanks.
Jenn June 29, 2011
I love the Coke ad, but some of these are just ridiculously simple. BMW…waste of white space.
//Jenn @ the Creative Agency
Almont Green June 29, 2011
For more insight, I recommend reading neuromarketing books like “the buying brain” by Dr. Praadeep or books from Sands or other neuromarketing specialists. Also, much can be gained by implementing new multi perspective imagery to engage stereopsis vision. This opens up many possibilities! For more info check out the wordpress blog associated with AMPED 3D imagery. (just do a search).
Comic Book Lessons June 29, 2011
Sublime. I did the “wish I had thought of that” about 10 times.
Mark Armstrong June 30, 2011
My fave was the Play-Doh cleaver, but I liked them all. Thanks, Jordan– and I’m sure your own work is even better!! : )
Themier June 30, 2011
Wonderful Designs… Coke is the best … I love them alll.. Thank you very much for such lovely ads.
CiNaMi GraFiKs June 30, 2011
I guess less is more. Minimalist designs like this do have elegance don’t they.
IntelliSites Web Design June 30, 2011
I agree, these are all really great! I wonder how long it took to come up with the BMW ad ;)
Carl Veldze July 6, 2011
Brilliant! “Less is More”. The ultimate paradox… You are a true credit to your craft. Bravo…
Victoria Nicole July 6, 2011
Simplicity is priceless!
freelance web designer kerala July 8, 2011
nice….collection!…..
Gerry October 13, 2011
LEGO ad is brilliant!