40 Minimalist Print Ads That’ll Catch Your Eye

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While print advertising always seems like a marketer’s dream when compared to online ads, it’s yet another field where it’s getting more and more difficult to cut through the noise and deliver the client’s message.

In the digital age, the attention span of the consumer is razor thin, making it harder for advertisers to secure attention whether it’s in print or on the web. To combat this, we’re seeing advertisers reach for a minimalist approach, using little copy and sparse imagery to convey a message simply that gets attention more for what’s not there.

Below is a showcase of 40 creative and beautifully designed minimalist print ads. The messages are quick and easily digestible. Take a look!

Ace

Adidas

Alka Seltzer

Alka Seltzer

Bic

Bic

Bounce

Bounce

BMW

BMW

Cafe Venezia

Cafe Venezia

Canadian Dental Association

Canadian Dental Association

Cannes Young Lions

Cannes Young Lions

Calgary Farmers Market

Calgary Farmers Market

Citric

Citric

Coke

Coke

Colgate

Colgate

Dig2Go

dig2go

Durex

Durex

The Economist

The Economist

Faber Castell

Faber Castell

FedEx

FedEx

GeekSquad

GeekSquad

Hospital Aleman

Hospital Aleman

Heineken

Heineken

Heinz

Heinz

Hubba Bubba

Hubba Bubba

Jeep

Jeep

Jeternel

Jeternel

LA Folding Bike

Adidas

Lego

Lego

Listerine

Listerine

McDonalds

McDonalds

Mitsubishi

Mitsubishi

MTV

MTV

Orbit

Orbit

Orion

Orion

Oxy

Oxy

Play-Doh

Play-Doh

SanDisk

SanDisk

Sensodyne

Sensodyne

Veet

Veet

Volkswagen

VW

Western Union

Western Union

WWF

WWF

Conclusion

Advertisers are going to greater lengths than ever before to captivate our attention. Where will they turn next? Tell us what you expect the next great print advertising trend will be in the comments.

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Jordan Gladman is a freelance print and graphic designer from Canada listed in DesignCrowd's Graphic Design Canada directory. You can contact and hire Jordan via Jordan's portfolio on DesignCrowd or via DesignCrowd's online print design crowdsourcing service.
  • Very cool collection! Thanks for the inspiration.

  • Well done. A great way to draw attention to your services.

  • Awesome! Lots of “why didn’t I think of that?” cleverness. :) Great collection, thanks.

  • I love the Coke ad, but some of these are just ridiculously simple. BMW…waste of white space.

    //Jenn @ the Creative Agency

  • For more insight, I recommend reading neuromarketing books like “the buying brain” by Dr. Praadeep or books from Sands or other neuromarketing specialists. Also, much can be gained by implementing new multi perspective imagery to engage stereopsis vision. This opens up many possibilities! For more info check out the wordpress blog associated with AMPED 3D imagery. (just do a search).

  • Sublime. I did the “wish I had thought of that” about 10 times.

  • My fave was the Play-Doh cleaver, but I liked them all. Thanks, Jordan– and I’m sure your own work is even better!! : )

  • Wonderful Designs… Coke is the best … I love them alll.. Thank you very much for such lovely ads.

  • I guess less is more. Minimalist designs like this do have elegance don’t they.

  • I agree, these are all really great! I wonder how long it took to come up with the BMW ad ;)

  • Carl Veldze

    Brilliant! “Less is More”. The ultimate paradox… You are a true credit to your craft. Bravo…

  • Simplicity is priceless!

  • nice….collection!…..

  • LEGO ad is brilliant!

  • Awesome collection!!! That Jeep ad with the silhouettes stuck with me!

  • JN

    40 ads that hide the brand.