While print advertising always seems like a marketer’s dream when compared to online ads, it’s yet another field where it’s getting more and more difficult to cut through the noise and deliver the client’s message.
In the digital age, the attention span of the consumer is razor thin, making it harder for advertisers to secure attention whether it’s in print or on the web. To combat this, we’re seeing advertisers reach for a minimalist approach, using little copy and sparse imagery to convey a message simply that gets attention more for what’s not there.
Below is a showcase of 40 creative and beautifully designed minimalist print ads. The messages are quick and easily digestible. Take a look!
Advertisers are going to greater lengths than ever before to captivate our attention. Where will they turn next? Tell us what you expect the next great print advertising trend will be in the comments.
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