While print advertising always seems like a marketer’s dream when compared to online ads, it’s yet another field where it’s getting more and more difficult to cut through the noise and deliver the client’s message.
In the digital age, the attention span of the consumer is razor thin, making it harder for advertisers to secure attention whether it’s in print or on the web. To combat this, we’re seeing advertisers reach for a minimalist approach, using little copy and sparse imagery to convey a message simply that gets attention more for what’s not there.
Below is a showcase of 40 creative and beautifully designed minimalist print ads. The messages are quick and easily digestible. Take a look!
Ace
Alka Seltzer
Bic
Bounce
BMW
Cafe Venezia
Canadian Dental Association
Cannes Young Lions
Calgary Farmers Market
Citric
Coke
Colgate
Dig2Go
Durex
The Economist
Faber Castell
FedEx
GeekSquad
Hospital Aleman
Heineken
Heinz
Hubba Bubba
Jeep
Jeternel
LA Folding Bike
Lego
Listerine
McDonalds
Mitsubishi
MTV
Orbit
Orion
Oxy
Play-Doh
SanDisk
Sensodyne
Veet
Volkswagen
Western Union
WWF
Conclusion
Advertisers are going to greater lengths than ever before to captivate our attention. Where will they turn next? Tell us what you expect the next great print advertising trend will be in the comments.
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Jordan
Latest posts by Jordan (see all)
- 40 Minimalist Print Ads That’ll Catch Your Eye – June 27, 2011
40 Minimalist Print Ads That’ll Catch Your Eye http://tinyurl.com/68k9dho
Inspiratie nodig? 40 minimalistische print uitingen. http://tinyurl.com/68k9dho #print #advertising via: @inspiredmag
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simply awesome!! RT @Whosfart: 40 Minimalist Print Ads http://www.inspiredm.com/40-minimalist-print-ads-thatll-catch-your-eye/ cc: @aipirdoz
Very cool collection! Thanks for the inspiration.
Well done. A great way to draw attention to your services.
Awesome! Lots of “why didn’t I think of that?” cleverness. :) Great collection, thanks.
I love the Coke ad, but some of these are just ridiculously simple. BMW…waste of white space.
//Jenn @ the Creative Agency
40 Minimalist Print Ads…Neat! http://is.gd/lRT6eX #design
For more insight, I recommend reading neuromarketing books like “the buying brain” by Dr. Praadeep or books from Sands or other neuromarketing specialists. Also, much can be gained by implementing new multi perspective imagery to engage stereopsis vision. This opens up many possibilities! For more info check out the wordpress blog associated with AMPED 3D imagery. (just do a search).
Sublime. I did the “wish I had thought of that” about 10 times.
My fave was the Play-Doh cleaver, but I liked them all. Thanks, Jordan– and I’m sure your own work is even better!! : )
Wonderful Designs… Coke is the best … I love them alll.. Thank you very much for such lovely ads.
I guess less is more. Minimalist designs like this do have elegance don’t they.
[...] Curated by Joshua Johnson, Published On 27th June 2011. Filed in Community. Tweet A showcase of 40 creative and beautifully designed minimalist print ads. The messages are quick and easily digestible. Take a look! View Post [...]
I agree, these are all really great! I wonder how long it took to come up with the BMW ad ;)
[...] to create a modern graphic design studio for your own business following the last website trends.40 Minimalist Print Ads That’ll Catch Your EyeWhile print advertising always seems like a marketer’s dream when compared to online ads, here is [...]
40 Minimalist Print Ads That’ll Catch Your Eye: http://tinyurl.com/68k9dho #Advertisements #PrintAds #GraphicDesign
RT @tutvid: 40 Minimalist Print Ads That’ll Catch Your Eye: http://tinyurl.com/68k9dho #Advertisements #PrintAds #GraphicDesign
[...] Inspired Magazine: 40 minimalist print ads that'll catch your eye [...]
[...] http://www.inspiredm.com/40-minimalist-print-ads-thatll-catch-your-eye/ See if these print ads catch your eye with their minimalist design. [...]
40 Minimalist Print Ads That’ll Catch Your Eye http://www.inspiredm.com/40-minimalist-print-ads-thatll-catch-your-eye/
Brilliant! “Less is More”. The ultimate paradox… You are a true credit to your craft. Bravo…
Simplicity is priceless!
nice….collection!…..
40 Minimalist Print Ads: http://tinyurl.com/68k9dho
40 Minimalist Print Ads That’ll Catch Your Eye http://tinyurl.com/68k9dho
[...] 40 Minimalist Print Ads That’ll Catch Your Eye Share Random ads, advertising, minimalist Archos Comes Through With The Fury [...]
[...] 40 Minimalist Print Ads That’ll Catch Your Eye [...]
LEGO ad is brilliant!
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Awesome collection!!! That Jeep ad with the silhouettes stuck with me!
[...] advertising but also more competition in the pages. Thus print ads are just as creative as ever. Here are forty examples of creative print ads. These ads are simple, they allow the consumer to absorb [...]
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