Construction firms have special needs when it comes to branding: not only do they need to effectively show that they are builders ready for the next job, but they also need to stand out among the masses of hammers and hard hats that are the go-to imagery for construction logos. There’s a difficult balance to strike between the bold strength required to portray a sense of lasting reliability and the elegance of a well-constructed logo. Construction company logos can’t use colors that are too muted or lines that are too thin and soft for fear of creating the subconscious perception that the company’s workmanship isn’t solid.
With the resurgence in popularity of condensed gothics — such as League Gothic — and strong colors like bright orange, now is a great time to try your hand at producing a construction company logo that meets the criteria. Here’s some inspiration.
Brink Construction, by Jeff Buchanan
Rino Excavating, by Mike Bruner
Greystone Construction, by Matt Rossi
Bueti Development, by Jeffery Devey
Shebzo, by Andrej Matic
Taylor Home Rehab, by Blake Rice
North Renvoation Construction, by Meghan Robichaud
Timber Ridge Overhead Door, by Ryan Dowling
E. Nikolidakis & Partners Constructions, by Manos Kalaitzoglou
Courtney Construction, by Carlos Fernandez
Daemar Construction, by Josiah Jost
Todd Construction, by Kris Todd
Blue Oak, by Mike Bruner
Sexton Equipment, by cgpaeth
Panelit Mid-rise Building Science, by Graham Smith
Jackson Construction, by Seth Nickerson
Gilford and Son Roofing, by Blake McDivitt
5R Construction, by Mike Bruner
New Holland construction, by Jess Brown
Hinckley Construction, by Justin Klye
Home Art Building Group Ltd, by Deividas Bielskis
Wildstone Construction, by James Scott
Parkview Pre-cast, by James Waldner
Vantile, by James Waldner
M2 Construction, by rkramer
Project X Construction, by koreck
Vinco Construction, by Dominic Jones
Blueprint JL, by Juilen Lavallee
Cattor by Higher
Delfex Consrution, by Jan Zabransky
Logomark Construction, by Nasos Kouroupis
Gates Construction Company, by Webstation
Alianza Constructora, by Camilorendon
HEMROC, by nmadera
Machisa Construction, by Mapack
Blanco’s Construction, by Michael Spitz
Constructive Ideas, by smashuri
Jilmares Construction, by nsu
Smart Construction, by Dado
Dollar Building, by andrendhiq
Conclusion
Despite the specific constraints designers are faced with when working with the construction industry, there are many ways to convey strength and durability, and many ways to balance it with other brand-specific values like elegance and luxury, speed, price or niche — as demonstrated by the diversity of the examples above.
Got your own favorite construction logos? Let us know about it and the designer who created it in the comments.
Looking for freelance design work?
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Saitalijanskog Nasrpski August 9, 2011
There are some clever design solutions. I like the Blanco’s, Shebzo and 5R Construction logos. Great implementation of typography and logotype synergy.
David August 9, 2011
It’s good to see this collection of logos. They are unique and distinct in their own way. I’m currently developing two concepts. You can view one here http://db.tt/fr0GF3R and the other here http://db.tt/zQDB5aV The client is undecided so we’re working through a positioning sratement to narrow down further. Thanks for the post!
Matthew August 14, 2011
Cornell Constructions logo is pretty cool too.
http://xyarts.com.au/archive/xyarts_ccc02.jpg
http://www.cornellconstructions.com.au
If you tilt the logo sideways, you can see each C has a home shape outline.
Cheers!
shashank August 19, 2011
great collection man! they are really awesome.