Construction firms have special needs when it comes to branding: not only do they need to effectively show that they are builders ready for the next job, but they also need to stand out among the masses of hammers and hard hats that are the go-to imagery for construction logos. There’s a difficult balance to strike between the bold strength required to portray a sense of lasting reliability and the elegance of a well-constructed logo. Construction company logos can’t use colors that are too muted or lines that are too thin and soft for fear of creating the subconscious perception that the company’s workmanship isn’t solid.
With the resurgence in popularity of condensed gothics — such as League Gothic — and strong colors like bright orange, now is a great time to try your hand at producing a construction company logo that meets the criteria. Here’s some inspiration.
Shebzo, by Andrej Matic
E. Nikolidakis & Partners Constructions, by Manos Kalaitzoglou
Blue Oak, by Mike Bruner
Home Art Building Group Ltd, by Deividas Bielskis
Vantile, by James Waldner
M2 Construction, by rkramer
Project X Construction, by koreck
Vinco Construction, by Dominic Jones
Logomark Construction, by Nasos Kouroupis
Gates Construction Company, by Webstation
Alianza Constructora, by Camilorendon
HEMROC, by nmadera
Machisa Construction, by Mapack
Blanco’s Construction, by Michael Spitz
Constructive Ideas, by smashuri
Jilmares Construction, by nsu
Smart Construction, by Dado
Dollar Building, by andrendhiq
Despite the specific constraints designers are faced with when working with the construction industry, there are many ways to convey strength and durability, and many ways to balance it with other brand-specific values like elegance and luxury, speed, price or niche — as demonstrated by the diversity of the examples above.
Got your own favorite construction logos? Let us know about it and the designer who created it in the comments.