Today is Black Friday, the busiest shopping day of the year. Last year, total consumer spend reached $11.4 billion, and $816 million of that was spent shopping online. Buying your holiday gifts online is a great way to find interesting products and avoid long lineups.

For those of you who prefer to shop at well-designed online boutiques (as opposed to big box shops like Amazon), we put together a showcase of 33 beautiful online stores.

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Pebble

Hard Graft

Taylor Stitch

Best Made Co

United Pixel Union

LITTER

DODOcase

Bellroy

Luhsetea

Studio Neat

Rodeo Arcade

L’Estrange London

Flint And Tinder

FrenchCuffed

Artiittii

Jason Miller Studio

Kineda

DONUTS

Christopher Jenner

Rowdy Gentleman

Woolerman

Owen and Fred

Puxxle

Mash

Design Life Shop

Haute & Rebellious

Labour And Wait

Foxx Foe 

Erie Drive

Twig Case

Oh My Love

Billy Kirk