10 Top tips on website design for small businesses

Categories Inspirations, Web Design
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For small business owners web design can be quite intimidating or overwhelming. With so much work to perform there is little time to do it when other priorities get in the way on a daily basis. Below you will read more about the top 10 tips that are used for successful web design of a small business. When using these tips you should be able to get the most out of your web page.

Content

Firstly and foremost, the content that you present on your website is one of the most important aspects of your website, because it is what the visitors will be reading to learn more about what you have to offer. The search engines generally determine the value of your website depending upon the amount of content you present. Meta tags to the search engines are not really as important as some of the other aspects of a website. The amount of visitors that you have visiting your page on a daily basis matters as well because this is what makes your site popular and in return more people become interested in what you have to offer.

The content that you present on your webpage must be quite relevant to what you have to offer which is why precise descriptions are important.

Keeping things Current

If you have a lot of content on your website, that’s great! However, old content is not appreciated by those who visit your website on a regular basis. By keeping things new and fresh on your website, you can rest assured that more people will be interested in what you have to offer. The more often you change the content on your website, the higher your webpage rankings will be.

No Using Short Cuts—or Tricks

Nowadays, the search engines know when small businesses are trying to cut corners or edges just to get their website on the top of the search engines quicker. Whatever you do, don’t try to take the easy route by doing things such as using backdoors, or stuffing keywords, because this could only have your site banned from the search engines which means a negative reputation for you.

Links

Links for your website are great to have, but you want to make sure you are linking to websites that are offering the same products or services that you have to offer. You also want to make sure that you don’t add links from sites that are not very busy and have little to no traffic visiting them. The key is to use high trafficking sites.

Structure

Make sure your website has a decent structure because it will be appreciated by the search engines as well as by those who are visiting your website. With that being said, you need to make sure that your webpage headings stand out, because that’s what visitors are looking for. You can hire a professional website design company to get a good web design for your small business website.

Web Accessibility

Web Accessibility is the process of making websites completely accessible to those who are interested in the type of products or services that you have to offer. One good example is based upon how certain types of people can access your website such as those who are color blind.

Quality Code

You need to make sure that you site uses a code that does not have any errors associated with it.

URLS

Choosing a professional URL will affect the performance of your website. It will determine how interested others are and how often people visit.

Style

How your website looks is important but not as important as you think. You just need to make sure the style of your website is professional, and everything must be easy to read.

Pictures

It is important how you present your images or pictures on your website. They must be clear, and must be appealing to those who might be interested in what you have to offer.

Feature image curtsey of spovv

Catalin Zorzini
Catalin is the founder of Mostash - a social marketing boutique - and he's always happy to share his passion for graphic design & social media.